Baby Diaper Market size touched USD 65.1 billion in 2021 and is projected to reach USD 87.7 billion in 2029 growing at a CAGR of 3.8% from 2022-2029

The factors driving the growth of Baby Diaper Market includes growing popularity of smart diapers, rising focus by manufacturers on using environment friendly raw materials, increasing demand or biodegradable diapers and improvements in the living standards. Moreover, increasing availability of baby diapers products at e-commerce platforms, growing adoption of advanced technologies by manufacturers, rising concerns related to rashes from diapers and rapid urbanization, are some of the additional factors supplementing the Baby Diaper Market Size. In addition, the increasing investments leading players on research and development, strategic partnerships between companies, rise in the launch of innovative products and growing disposable incomes, are further contributing towards the market growth.

However, concerns related to candida infections, skin irritations and food sensitivities are restricting the growth of Baby Diaper Market.

The prominent players operating in the market are First Quality Enterprises Inc., Hengan International Group Company Limited, Kao Corporation, Bumkins Finer Baby Products Inc., Unicharm Corporation., Domtar Corporation, Essity Aktiebolag (PUBL), Kimberly-Clark Corporation, Ontex Group NV and The Procter & Gamble Company, among others.

Based on Type, the Disposable segment is predicted to grow at a robust CAGR during the forecast period

Disposable diapers are easily absorbable and are available at distribution channels along with growing demand for natural/plant-based diapers, are some of the factors responsible for the segment’s growth.

Based on Distribution Channel, the Pharmacies segment is projected to capture the largest market share over the forecast period

Pharmacies offer wide range of baby diapers products and rise in the number of online pharmaceutical stores, are propelling Global Baby Diaper Market.

Based on Region, the North American region is anticipated to expand at a remarkable CAGR during the forecast period

Presence of the leading players such as Kimberly-Clark Corporation, First Quality Enterprises Inc., and Domtar Corporation, growing popularity of biodegradable baby diapers, rapid growth in the e-commerce sector, increasing population growth rates and high per capita incomes, are some of the important factors augmenting the market growth in the North American region.

Key Developments

• In 2021, Kimberly-Clark customized its Pull-Ups depending upon parent’s feedback. The company acknowledged the needs of parents and developed an improved version of Huggies Pull-Ups with Disney-themed graphics to attract children.

• In 2021, Pamper, launched new hybrid diapers to its Pure Protection product line, which is partly reusable and disposable and reduces the use of disposable material by around 25% more than before.

• In April 2021, Kimberly-Clark Softex (PT Softex Indonesia) is committed to reducing environmental impacts by expanding existing diaper recycling facilities and boosting waste management efficiency. The latest one is by signing partnership agreements with an online circular economy platform, Octopus, through a Memorandum of Understanding (MoU).

Market Segmentation

Segmentation by Type

• Cloth

• Single Use

• Biodegradable

• Disposable

Segmentation by Distribution Channel

• Pharmacies

• Online Retailers

• Hypermarkets/Supermarkets

• Others

Segmentation by Region

• Asia Pacific

  • China

  • Japan

  • India

  • Rest of APAC

• North America

  • United States of America

  • Canada

• Europe

  • United Kingdom

  • Germany

  • France

  • Spain

  • Rest of Europe

• RoW

  • Brazil

  • South Africa

  • Saudi Arabia

  • UAE

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