Embedded Files
Media Monitoring Market
Media Monitoring Market
The global media monitoring tools market exhibited a healthy growth of 13.6% over the forecast period. The factors such as the advent of social media and increasing digital media platforms such as online newspaper, magazines, and e-books are fuelling the market growth.
Request a free sample of Media Monitoring Market
Media Monitoring Market Dynamics
The increasing availability of the internet in emerging nations is accounted as a prime force stimulating the growth of the media monitoring market. Nations like Indonesia, Malaysia, and India are largely investing in digitalization. The increasing inclination of organizations across several industries towards the adoption of media monitoring solutions to identify trends, track competitors, and comprehend the customer behaviour has driven the market growth. Media monitoring tools offers an enhanced level of efficiency and automation, easier media tracing, cross platform supervision including social media, broadcast, and online news. This is likely to pave the way for market growth. Also, the incorporation of artificial intelligence and machine learning powered tools offers a quick and easier media monitoring service which is projected to encourage the media monitoring tools market size.
However, complicated and high cost of incorporating and monitoring media monitoring tools is one of the major market restraints. In addition, as per the media monitoring tools market report, the rising concerns towards information privacy and data safety will further hamper the growth of the market.
Component Segment Drivers
The software segment is projected to seize a remarkable market share over the forecast period. This is because of their advantages, such as acquiring up-to-date information of content and activity from a media channels, enabling users to choose specific keywords, mentions, and personalize feeds, and analyse findings for future reference. Moreover, as per the global media monitoring tools market research, the growing demand of media monitoring software such as Meltwater, Semrush, Cision Communications Cloud, TVEyes, Alphasense, and Newswire, will promote the market growth.
About GMI Research
GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.
Media Contact
Company Name: GMI RESEARCH
Contact Person: Sarah Nash
Email: enquiry@gmiresearch.com
Phone: Europe – +353 1 442 8820; US – +1 860 881 2270
Address: Dublin, Ireland
Website: www.gmiresearch.com
For more info:
Enterprise Information Archiving Market
Security Information and Event Management Market
Passenger Information System Market
Page updated
Google Sites
Report abuse