_Hi, welcome to Glossier!

You have now entered a people-powered beauty ecosystem. Here you’ll find products inspired by the people who use them, along with people to be inspired by, and for you to inspire. Glossier was founded on the fact that beauty isn’t made in a boardroom—it happens when the individual is celebrated. Personal choice is the most important decision a brand can never make.

When I started Into The Gloss, I wanted to make beauty as much of an element of personal style as fashion. As I interviewed hundreds of women, I became more and more aware of how flawed the traditional beauty paradigm is. It has historically been an industry based on experts telling you, the customer, what you should or shouldn’t be using on your face.

—Emily Weiss, CEO

SKIN IS IN

_you're the beauty editor

What’s on your Top Shelf? Everyone has a routine, a reason for choosing the products they use each day. Then researching, rechoosing, reviewing, and recommending those products to people they know and strangers on the internet. These conversations are what fuels Glossier.

_skin first. makeup second.

Start with the most important thing: perfectly primed skin. Glowy, dewy skin is synonymous with Glossier, with products invented to bring out your best before reaching for makeup. Then makeup becomes the fun part, not the fix—as it should

be.