Puer Tea Market size was valued at USD 2.5 Billion in 2024 and is forecasted to grow at a CAGR of 7.4% from 2026 to 2033, reaching USD 4.7 Billion by 2033.
In 2021, China's Pu'er tea market was valued at approximately 18.5 billion yuan, with non-fermented Pu'er tea accounting for 73% of the market share. Projections indicate that by 2026, the market will expand to 31.1 billion yuan, with offline sales channels maintaining dominance at 26.6 billion yuan, representing 85.5% of the market. citeturn0search11turn0search8 In North America, the United States held a significant portion of the global Pu'er tea market in 2023, accounting for approximately 30% of the market share, reflecting a growing consumer base in the region. The Asia-Pacific region, led by China, dominates the Pu'er tea market due to high domestic consumption and export activities. North America is experiencing steady growth, with the U.S. leading in demand. In Europe, countries such as the United Kingdom, Germany, France, and Italy are projected to witness steady market growth. Emerging interest in Pu'er tea is also observed in South America, particularly in Brazil and Argentina, contributing to regional market expansion. The global Pu'er tea market is expected to grow at a compound annual growth rate (CAGR) of approximately 7.8% from 2024 to 2031, driven by increasing consumer awareness of its health benefits, expanding e-commerce platforms, and rising demand for specialty teas.
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TEATEA GROUP
COFCO
XIAGUAN TEA
HAIWAN TEA INDUSTRY
Landsuntea
LongYuanHao
Limingpuer
YUNNAN XISHUANGBANNA MENGHAILANGHE TEA CO.
LTD
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Pu’er Tea Market
Raw Pu'er Tea (Sheng)
Ripe Pu'er Tea (Shou)
Loose Leaf
Tea Bags
Pyramid Bags
Pressed Cakes
Premium Grade
Mid-range Grade
Standard Grade
Retail Consumers
Restaurants and Cafés
Health and Wellness Establishments
Online Tea Retailers
Online Sales
Specialty Tea Stores
Supermarkets/Hypermarkets
Direct Sales]
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Pu’er Tea Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Pu’er Tea Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Pu’er Tea Market, By Type
6. Global Pu’er Tea Market, By Application
7. Global Pu’er Tea Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Pu’er Tea Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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