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The 50 Most Visited Websites In the World
The 50 Most Visited Websites In the World
View the high-resolution of the infographic by clicking here.
If you spend any time online, it’s likely you’re familiar with some of the world’s most visited websites. On today’s internet, a handful of giants have unmatched dominance.
Top Three Websites (Monthly visits):
Google: 92.5 billion
YouTube: 34.6 billion
Facebook: 25.5 billion
Together, the top three websites rake in 152 billion visits monthly, outpacing the next 47 websites combined. What’s more, as the pandemic transformed everything from the way we work, learn, communicate, and shop—a majority of these activities migrated online.
In this new visualization, we look at the most visited websites around the world, drawing data from SimilarWeb (as of November 2020).
The Top Global Websites
The Top Global Websites
Servicing over two trillion search queries annually through its network, Alphabet-owned Google ranks highest with its flagship domain, Google.com. Google derives approximately 80% of its earnings from ad revenues.
Rank
Website
Monthly Visitors
Country of Origin
Category
1
Google.com
92.5B
U.S.
Search Engines
2
Youtube.com
34.6B
U.S.
TV Movies and Streaming
3
Facebook.com
25.5B
U.S.
Social Networks and Online Communities
4
Twitter.com
6.6B
U.S.
Social Networks and Online Communities
5
Wikipedia.org
6.1B
U.S.
Dictionaries and Encyclopedias
6
Instagram.com
6.1B
U.S.
Social Networks and Online Communities
7
Baidu.com
5.6B
China
Search Engines
8
Yahoo.com
3.8B
U.S.
News and Media
9
xvideos.com
3.4B
Czech Republic
Adult
10
pornhub.com
3.3B
Canada
Adult
Showing 1 to 10 of 50 entries
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Coming in second, social networking platform Facebook has a user base of 2.7 billion. On average, users spend 34 minutes on the site daily, while 36% of users say it’s also where they get their news—higher than any other social network.
As the leading search engine in China, Baidu (#7) received 5.6 billion visitors in November. Baidu is also branching out its business— venturing into electric vehicles (EVs) in a partnership with China-based automaker Geely.
As video conferencing vaulted in demand during the pandemic, Zoom (#15), launched into the most visited websites with 2.7 billion visitors monthly. Similarly, TikTok (#43) became a freshly minted addition.
The Most Visited Websites, By Country of Origin
The Most Visited Websites, By Country of Origin
With 27 sites on the list, the U.S. remains a dominant player. While its reach is highly concentrated on a global level, just a handful of companies own a majority of these sites.
See the static version of each regional graphic here.
Microsoft (#28), for instance, owns seven of the top sites in the world including LinkedIn (#25) and Live.com (#16). Amazon (#13), on the other hand owns five including Twitch.tv (#32), along with popular Amazon-focused domains in Japan, U.K., and Germany.
China holds five top websites: Baidu (#7), QQ (#34), Bilibili (#42), TikTok (#43), and AliExpress (#47). The Tencent-owned QQ.com, ranks as the top news site in China, with over 981 million monthly visits. Like WeChat, QQ also provides a popular messaging platform.
Just four of the most visited websites globally are based in both Russia and Japan, while the rest of the world account for 10 top sites altogether.
Where’s WeChat? China’s most prolific platform is primarily app-based, so the company’s website doesn’t make this global top 50 list.
Reaching New Heights
Reaching New Heights
While global internet patterns are clearly dominated by a few titans, what can we make of their recent traffic growth?
Between June 2019 and November 2020, Google’s monthly visitors increased 52.9%. Among the most visited websites globally, this rate of growth falls only behind Instagram (#6) at 89.1% and Twitter (#4) at 67.1%.
Wikipedia (#5), a non-profit website that originated in 2001 by Larry Sanger and Jimmy Wales realized over 30% growth.
While large tech companies have only accelerated their market share—Google makes up roughly 90% of the search ad market—several regulatory bodies are placing greater scrutiny on them. An October 2020 antitrust report suggested that Big Tech is in fact anti-competitive, drawing comparisons with oil tycoons of the 19th and 20th centuries.
With these key forces in mind, it raises a critical question: is there a limit to their growth?
Top 10 Most Popular Websites int the World
Top 10 Most Popular Websites int the World
in Technology Since its inception in 1991, the World Wide Web has truly exploded in popularity. There are now currently over 1.7 billion websites in existence. The internet would not be the same without the WWW. There are many different sites for many different topics and services attracting millions of visits every day and every week. But then there are the exceptionally popular sites that are getting billions, yes billions, of visitors every day and every week. The following shows the current Top 10 most popular websites the world wide web has to offer.
The ranking is based on the approximate number of unique visits a website gathers per month and thus displays the most visited websites by unique visits.
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The 10 Most Popular Websites in the World 2022
The 10 Most Popular Websites in the World 2022
Google
Google
~ 90.1 billion visits per month
Type of Website: Search Engine
Online since: 1997
Owned by: Alphabet, Inc.
Google.com is the, by far, most visited website in the world. The search engine attracts around 90.1 billion visits per month on average. Google is the world’s largest and most used search engine, so this shouldn’t be surprising. The search engine has been online since 1997 and has indexed more than 150 trillion (yes, trillion) web pages to date. Google.com is owned and operated by Alphabet, the parent company of Google, which was founded by the inventors of the Google search engine, Larry Page and Sergey Brin.
YouTube
YouTube
~ 35.0 billion visits per month
Type of Website: Video Hosting
Online since: 2005
Owned by: Alphabet, Inc.
Youtube.com is the second most visited website in the world. The world’s by far most popular video hosting site gathers around 35 billion visits per average month. YouTube is hosting more than 5 billion videos to date with around 500 hours worth of videos being uploaded to the website every day on average. YouTube is online since 2005 and has been owned by Google / Alphabet since 2006. Alphabet, therefore, owns both of the two most popular websites in the world right now.
Facebook
Facebook
~ 20.3 billion visits per month
Type of Website: Social Media
Online since: 2004
Owned by: Meta Platforms, Inc.
As the world’s most popular social media platform, Facebook finds itself at no. three in the ranking of the Top 10 most popular websites in the world. Facebook attracts an average of around 20.3 billion visits per month. The website has been online since 2004. It is owned and operated by Meta Platforms (formerly Facebook, Inc.), the corporation behind the platform, founded and led by Mark Zuckerberg.
Twitter
Twitter
~ 7.0 billion visits per month
Type of Website: Social Media
Online since: 2006
Owned by: Elon Musk (privately owned)
Twitter is a microblogging social media platform that has grown extremely popular, particularly in recent years. The platform is not only used by private citizens but is also known to be the go-to social media platform for many world leaders around the world. While predominantly used as an app, the Twitter website now generates around 7 billion visits per month on average and is hence also one of the most popular websites on the internet.
Instagram
Instagram
~ 6.7 billion visits per month
Type of Website: Social Media
Online since: 2010
Owned by: Meta Platforms, Inc.
The Meta Platform’s secondary social media platform is also among the world’s most visited websites. Instagram is an image and video-based social media platform and is currently growing even much faster than Facebook itself. While mostly used as an App, Instagram’s website is also visited around 6.7 billion times each month, thus making Instagram also one of the most visited websites in the world.
Baidu
Baidu
~ 5.9 billion visits per month
Type of Website: Search Engine
Online since: 2000
Owned by: Baidu, Inc.
Baidu.com is the world’s most popular website that is not based in the United States. Baidu can be described as the “Chinese Google”. It generates an average of around 5.9 billion visits per month. The search engine website has been online since 2000. Although the founder of Baidu, Robin Li, had actually already invented the concept of a link-analyzing search engine as early as 1996 and therefore even before Google went online. In fact, Google’s search engine is partly based on Li’s concept. Li gave the internet his own version in 2000 and Baidu has dominated the Chinese search engine market ever since.
Wikipedia
Wikipedia
~ 5.3 billion visits per month
Type of Website: Encyclopedia
Online since: 2001
Owned by: Wikimedia Foundation
Wikipedia is also among the most popular websites in the world. The free online encyclopedia is able to attract around 5.3 billion visits worldwide per month on average. Wikipedia is currently also the only website in the Top 10 ranking of the most popular websites in the world that is owned by a non-profit organization, the San Francisco-based Wikimedia Foundation to be exact. Wikipedia has been online since 2001 and ever since truly changed the way the world searches and finds information about various topics.
Yandex
Yandex
~ 4.1 billion visits per month
Type of Website: Search Engine & News Aggregator
Online since: 1997
Owned by: Yandex N.V.
Yandex is known as the “Russian Google” or, perhaps more accurately, the “Russian Yahoo” since it’s the most popular search engine on the Russian-speaking internet and its main news aggregator. Around 4.1 billion visits go to Yandex each month on average. While not very popular outside of Russian-speaking countries, Yandex still belongs to the most visited websites in the world.
Yahoo
Yahoo
~ 3.8 billion visits per month
Type of Website: Search Engine & News Aggregator
Online since: 1995
Owned by: Yahoo Inc.
Yahoo is known as one of the earliest groundbreakers of the Internet. Launched in 1995, it was one of the most popular sites on the first-generation mainstream internet. While not as popular as it once was, Yahoo, today a search engine and news aggregator, still finds itself among the most popular websites in the world with around 3.8 billion visits per month.
WhatsApp
WhatsApp
~ 3.2 billion visits per month
Type of Website: Messenger
Online since: 1995
Owned by: Meta Platforms, Inc.
The world’s most popular messenger service app also represents one of the most popular websites in the world. The WhatsApp website, also owned by Meta Platforms, attracts approximately 3.2 billion visits every month.
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