Writing A Press Release With Pressfarm

You've presumably heard the term "press release" before, but do you know what it means when it comes to how to write a news release for yourself? It appears to be a common misconception that the term is just a fancy word for an article, but there are some discrepancies between the two.

An article is best described as written content that is either printed or presented electronically. It can cover any topic but is most often timeless content that people will benefit from, regardless of when they read it. A press release, on the other hand, is typically time-sensitive information concerning a current event, social concern, or announcement. A press release is what you will see when a new business opens or there has been a notable event such as an expansion. When it comes to writing one about you, there are some features you should know. So let's find out how to write a PR release concerning yourself!

Company Press Releases

When a company writes and publishes a press release, its entire purpose is to notify the public and attract attention to the business. This can be a great tool for marketing when it is completed correctly or it can be a hindrance to the company if it is poorly developed. Knowing how to write a news release about yourself can be difficult. Pressfarm’s team of account managers, writers, and PR specialists can help companies create world-class content and design a personalized strategy for your press release distribution to media outlets in a specific field. Companies and individuals can also receive tips and techniques straight to their inbox when they go onto the website and subscribe. For a company to produce a press release that will truly be advantageous, there are several things they must have in mind:

The Title

It may seem like a small thing, but the title of a press release can easily make or break it. The title must be concise and to the point, while at the same time informing the reader about the article topic and catching their interest. A general rule is that the title should be less than twenty words in length and should be interesting-the reader should feel coerced to find out more information.

Summary

Once an adequate title has been created, a summary should follow. The summary should give more detail regarding the article. It can explain more about the new company or the change the company has made. Once the audience has read the summary, they should know exactly what the article is about and what the headline or title is for. The summary should be short and will ordinarily only consist of two or three sentences. Following the summary, a standard format press release will have the time and date of the release. If it is being published online, the publishing service will presumably do this automatically.

Introduction

The Introduction of a press release should be an extended summary of the entire article. It should cover five principal points: who, what, when, where, and why. It should further educate the reader about what is going on, why it is happening, and how it can be useful to them or how it is beneficial in general. This is what makes people get excited about what is going on, and a key to how to write a PR about yourself. If it is poorly written or explained, it may cause the opposite effect.

Conclusion

With all the main points out of the way and the audience now having a full understanding of what the company has to offer, it is time to bring the press release to a close. This is the part where the reader should be able to discover how to get more knowledge about the company, product, or service-or the call to action portion of the information.