i. Respect (Rei). Respect for instructors, peers, the dojo, and the art of Kendo itself is paramount. This value emphasizes proper etiquette, bowing, and showing courtesy at all times.

ii. Discipline (Shitsuke). Discipline in training and behavior is essential. This includes punctuality, following instructions, maintaining focus, and showing dedication to improving oneself through rigorous practice.

iii. Perseverance (Nintai). Kendo training can be physically and mentally demanding. Perseverance involves enduring hardships, pushing through challenges, and consistently striving to improve, no matter the obstacles.