Succeeding in direct sales calls for a certain combination of personality traits and skills. Despite their apparent differences, the same personality traits and skills come in handy with all four of the business models:
· Resilience and persistence
· Strong work ethic and discipline
· Ability to accept rejection and work outside your comfort zone
· Enthusiasm
Beyond those generally applicable traits, you’ll find that possessing or cultivating many other skills and talents will be of immense help to you in direct sales.
Skills For Successful Direct Selling
1) Product Knowledge- Product knowledge is key to direct selling success, according to the Better Business Bureau and the Direct Selling Education Foundation. You'll need to know how your product or service works, but more importantly, you'll want to understand its benefits. A personal passion for those benefits and the ability to communicate them clearly helps convince others to make a purchase. Best direct selling business usually involves explaining or demonstrating the effectiveness of one or more products. You'll want to be comfortable answering questions and explaining information that refutes potential objections.
2) Interpersonal Skills- You should have a desire to build relationships with others, including your new contacts, party guests, hosts, team members, and recruit leads. The better you are at working with others and building relationships, the farther you’ll go in any business, and the better results you’ll experience. Direct sales and marketing company like Glaze Trading organize special session for its distributors to improve this interpersonal skill.
3) Networking- Although the main focus of a direct sales opportunity should be its products and services, networking and recruiting contribute to a representative's success. Direct sellers that achieve success are comfortable sharing what they do and what they sell. Many direct sellers share their products and services online and in-person. As you recruit others into the business, you'll build up multiple streams of income. You'll help other representatives start their own businesses and earn a percentage from their sales.
4) Superior Communication Skills- If you’re naturally a great communicator, you’re in luck. But even if you’re not, if you’re determined, it is possible to significantly improve your communication skills and reap the benefits in your life and in your business. This includes becoming a better listener who asks questions to gain clearer understanding; a better connector, because people do business with those they know, like, and trust; and presenter, because being able to demonstrate your products or explain your opportunity with confidence is essential.
5) Commitment to personal development- Efforts to build your vision, become a better communicator, and develop a more patient personality all fall under personal development. An essential part of your job in direct sales is to improve your attitude, resilience, interpersonal skills, and leadership skills. Surrounding yourself with people you want to be like and observing them will improve your skills. Each day is new, regardless of what you did or didn’t do yesterday, and you get to start fresh.