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What is the "Gift card giveaway" scam?

The "Gift card giveaway" is a scam promoted on various deceptive websites. This scheme offers fake gift cards for popular brands/services. For example, Amazon, eBay, Google Play, iTunes, Microsoft, MasterCard, PayPal, Skype, Netflix, Nintendo, PlayStation, Roblox, and so on. 

Why do people give gift cards?

They can be a good substitute form of payment if you'd rather not pay cash or use a credit card. Gift cards can be an appropriate gift for the holidays or any other special occasion. You can use gift cards to control spending (helpful for avoiding bank overdrafts). 

How do gift cards get money?

Companies can produce gift cards yourself but more than likely, they partner with a gift card distributor. These distributors don't charge all that much for the work. The cards themselves cost a few cents and companies will usually pay a very small percentage of the sale or a fixed price for use of the card. 

How much gift card is enough?

You want to give an amount in the gift card that seems appropriate. General etiquette is usually under $20 for casual acquaintances, like co-workers, $30-$75 for close friends and family members and more for someone like your spouse or for a big occasion, like a wedding. 

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