Research

My research interest lies at the intersection between marketing and human resources (Marketing-HR interface), with a focus on the role of employees in shaping firm outcomes. Specifically, I study how employee-related factors, including workforce composition, mobility, and qualifications affect firm performance and marketing outcomes.

My supervisors are Prof. Alexander Edeling (KU Leuven) and Prof. Anatoli Colicev (University of Liverpool), who you might know from the PhDreams Podcast 🎤

Working Papers

"Strength in Numbers? Analyzing the Influence of Marketing Employee Intensity on Firm Performance", with Alexander Edeling, Anatoli Colicev, and Yakov Bart. SSRN.

Revise and Resubmit at Journal of Marketing Research

Work in Progress

"Human Capital Consequences of Corporate Violations: Functional Heterogeneity and The Role of Branding", with Alexander Edeling, Anatoli Colicev, Ruizhi Zhu, and Yakov Bart.

"Can Anyone do Marketing? Employee Qualifications and Marketing Performance", with Alexander Edeling, Anatoli Colicev, and Yakov Bart.

Scientific Presentations

2026

University of Liverpool Management School, October 12.

ISMS Marketing Science Conference, NOVA SBE, June 11.

55th EMAC Conference, University of Bath, June 4.

2025

Sönke Albers Lehrstuhl Treffen Yearly (SALTY), WU Vienna, September 15.

54th EMAC Conference, ESIC University, May 26 (Doctoral Colloquium - Marketing Strategy, Advanced) and May 29 (Main conference)