TMP '24 Content Creation Wiki

Hi Future Me or Fellow Human, This was a content creation curriculum for 8 weeks that I created for Techrity's Mentorship Program that I volunteered for from 7 May to 25 June 2024. I know in a few months, I will cringe at the quality, but it was a fun experience :)

Recommended Course: Hubspot Content Marketing Certification Course

Week 1: Intro to content creation + content marketing principles + personas

• Content Marketing Principles: How To Build A Winning Strategy

• Target Audience: What It Is & How to Find Yours [+ Examples]

• Target Audience: How to Find Yours [+ 5 Campaign Examples]

• How to Create Your Buyer Personas: the What, the Why, and the How

• 8 Content Marketing Goals To Track

• ToFu, MoFu, BoFu: A Practical Guide to the Conversion Funnel

Activity: Personas

• How to Create a Customer Profile (+ Free Templates)

• Semrush Buyer Persona Templates

Week 2: Content planning

• Presentation: Content Planning

• Content Planning: How to Create a Content Plan, Step by Step

• How to Generate Effective Content Ideas

• What is the difference between a content strategy and a content plan?

• UTM Codes: How to Create UTM Tracking URLs on Google Analytics

Activity:

• Create a Simple Content Plan & Calendar based on your personas from Week 1

Week 3: Tips, tools, and techniques

• Presentation: Tips, Tools, and Techniques

Activity:

• Create an account with a writing platform such as Medium and write your first blog post based on your content plan and calendar (Week 2) for your user persona (Week 1).

Week 4: Visual content creation + repurposing content

• Presentation: Visual Content Creation + Repurposing Content

Activity:

• Create a graphic based on the content you created for Week 3. This could be an infographic, social media graphic, etc.

Week 5: Content optimization & SEO

• Presentation: Content Optimization & SEO

Activity:

• Create a new blog post or optimize an already existing one (from Week 3, for example) for SEO using the principles discussed. Observe how it performs in a few weeks.

Week 6: Content distribution & promotion (B2C + B2B)

• Presentation: Content Distribution & Promotion (B2C + B2B)

Activity:

• Create a simple content distribution checklist consisting of platforms that will be useful for you, such as social media platforms, communities, platforms useful for content syndication (such as a content aggregator), relevant events, etc.

Week 7: Content measurement and analysis

• Presentation: Content Measurement and Analysis

Activity:

• Pick metrics you’d like to track for your content for social media, your blog, etc, and why these metrics are relevant. Put this together in a Google Doc.

Week 8: Wrap up

Recap and Q&A.

Capstone Project: Fictional Content Marketing Agency

As a team, set up a fictional content marketing agency with a simple landing page using a no-code platform (like Weebly), create copy for the landing page and blog posts for the agency.

Link to project: https://trycreativepulse.weebly.com/