I'm Ghulam Samdani - A Local SEO & GBP Expert Based in Lahore

Taskerz

In mid-2024, a Dubai-based personal assistant startup, previously known as Errandsboy, was gearing up for a full rebrand. The old name was confusing for customers and difficult to scale. So, they chose a bold, clear new identity: Taskerz.

They bought the new domain, redesigned the brand, and were prepping for a fresh launch.

However, without involving SEO, the marketing team updated the Google Business Profile (GBP) name to “Taskerz,” while everything else online still reflected “Errandsboy.” The site was still under development, and major citations weren’t updated yet. 

📌 Challenge:

The visibility dropped to zero overnight after the business name was changed to “Taskerz” without proper SEO prep. Google didn’t recognize the new name, and branding was scattered.

Here’s what I did to turn things around:

✅ Updated the name/logo across all social channels.

✅ Created rebranding posts for Google Business Profile & socials to notify users.

✅ Used Google search operators + BrightLocal to uncover every mention of “Errandsboy.” Prioritized top-tier citations and fixed NAP inconsistencies across the web.

✅ Fast-tracked the new site launch so business credibility wouldn’t take a long-term hit.

✅ Updated the GBP website link and product URLs.

✅ Implemented local business schema on Taskerz.com with clean structured data.

✅ Redirected the old domain smartly, preserving SEO equity.

✅ Added new photos under the new branding and gradually retired old ones.

✅ Asked customers to mention “Taskerz” by name in new reviews.

✅ Guided loyal clients to use structured branded queries like “Taskerz errands Dubai” in their searches, signaling Google to re-learn the brand.

🚀 The Result?

After ~3 months, GBP fully recovered.

Branded traffic normalized.

Knowledge Graph started appearing for “Taskerz.” 

Qadir Burger

In Feb 2024, I took over the Google Business Profile for Qadir Burger, a fast-food joint in Allama Iqbal Town, Lahore.

Challenge:

📌 They had 400+ reviews and decent branded traffic, but weren’t ranking in the top 3 on Google Maps for competitive terms like “Zinger Burger near me”. Their best-selling item, Hunter Beef Burger, had no visibility beyond loyal customers.

Here’s what I focused on:

✅ Removed keyword stuffing from the name (real-world branding)

✅ Changed primary category from “Restaurant” to “Fast Food Restaurant” (more relevant and specific).

✅ Added secondary categories like “Hamburger Restaurant,” “Sandwich Shop,” and “Shawarma Restaurant” to build broader relevance.

✅ Fixed NAP data + updated business hours (across all platforms)

✅ Rewrote business description (story, services, uniqueness)

✅ Updated menu with pricing + real food photos

✅ Uploaded indoor/outdoor/staff images in batches

✅ Created offer posts highlighting deals + crafted a monthly content plan to keep the updates section active (PAS copywriting formula)

✅ Crafted a review acquisition plan aiming for 50+ authentic reviews/week, offering small incentives (5% off)

✅ Reported local spam competitors strategically

✅ Responded to all feedback, good or bad, with a tone of care and accountability.

✅ Disputed spammy reviews by shady accounts + educated client to turn negatives into wins

What I Didn't Do:

❌ No keyword stuffing

❌ Didn’t geotag hundreds of images.

❌ Didn’t spam directories or create Google My Maps citations.

Results (In 2 Months):

🚀 Calls: ~850 → 1,000+

🚀 Reviews: ~ 400 → 600+

🚀 Ranked #1 for “Hunter Beef Burger Lahore”

“Hunter Beef Burger” was their top-selling item, and ranking #1 for it across Lahore became a turning point in discovery.