STEP 1: CREATE COMFORT

Catch-up with them – nothing CUTCO related:

Family – How are things? How are the kids? Pets too.

Occupation – How’s work? Or what do you do for work? They’ll ask, ‘how’s school?’

Recreation – What are your plans for the summer / season / upcoming holidays / etc?

Transition – Thank you so much for taking the time to see my presentation.

 

Do you mind if I tell you why I’m working with CUTCO?

SHARE YOUR WHY

SHARE ANY SHORT TERM GOALS (Fast Start, Scholarship, etc)

So I know this presentation may not mean a lot to you. But it means a ton to me. Again, thank you so much.

Introducing the Vector Impact App (Tracking Demos)

After the “Do you cook because you have to, like to, love to question.”

Do you have an iPhone or an Android Device Mrs. ___________?

We have an app that allows the company to get some very simple feedback from you on me and my presentation and also eliminates all of the paperwork to make everything easier and faster. To get started, I'll need you to download the App real quick and then I'll give you my 8-digit Rep # and our 4-digit Meeting # to enter to make this appointment official.

Here’s the link to get to the App... (text customer link from VectorImpact or copy link from bottom of doc) let me know when you get the text….

Okay, go ahead and download the app.

Also at the end of our presentation there will be a way for you to help sponsor me to reach my goals in the company! Thanks so much for your help, (CUSTOMER NAME)! Okay, go ahead and open the app and answer the first two questions then set the phone off to the side until we finish.

STEP 2: SET THE STAGE

What type of cook are you: do you cook because you have to, because you like to, or because you love to? (Let them respond)

Great! You’re going to LOVE CUTCO!

My whole presentation is online. Let’s go to the site so it can start loading – MyCutcoDemo.com. Let me know when you get there. (pause) There’s a lot to cover, so please don’t look ahead. And please interrupt me if I lose you or if the site slows down / stops loading.

Also, I should mention that I only work through referrals. So I hope you like my presentation enough to tell some friends about me.

I’m going to show you our product, our sets, gadgets, gifts, garden tools, and maybe even our cookware. Like I said when I set up the appointment, you don’t have to buy anything. Every sale helps towards my goal, but I don’t want you to buy from me just to be nice. That being said, if you see something you like, I’ll give you the best deal I can if you buy it today.

Have you heard of CUTCO before?  (Let them respond)

CUTCO has been around since 1949, has over 17 million satisfied customers, and sells over 200 million in sales every single year. We do sell online and at COSTCO stores, but the most common way to buy Cutco is through representatives like me.

STEP 3: WELCOME VIDEO

All right, let’s watch this first video together. It’s the longest one I’m going to show you today and it’s only 13 minutes. A few really cool things to know:

1)      These are all real customers. Some of them have had CUTCO for decades.

2)      Notice the Forever Guarantee. This is what makes us a top-selling brand in North America.

Go ahead, turn up the sound, and press play…

DURING THE VIDEO

TIPS: Turn off HD if needed to help load faster. Press play when they press play and turn off your sound; you'll still be able to hear their sound (quietly) over the phone.

VIDEO ENDS (Have customer pause screen with 3 sets)

What impressed you MOST with what you saw?  (Acknowledge what they say then continue)

Cutco is one of the only products that you buy once, use every day, and never have to replace. And if you’re concerned about whether or not it will work for you, don’t worry, you can return it during the trial period.

Ok, let’s review the three set options:

1)            Essentials set, which is the smaller starter set

2)            Homemaker is the basic set and gets you all the pieces you need

3)            Signature set has all the basic pieces plus a few specialty knives


(CUSTOMER NAME), out of these three sets, which do you like best?

Great. You can try that set out today for only ___________. And again, there's no interest on that.

[Essentials - $184 Homemaker - $325 Signature Set - $549] 

I told you I would get you the best deal that I could. We have a BUY NOW bonus where if you buy that set today, I can include the _________ absolutely free.

[Essentials & Homemaker+8– Shears   ---  Signature Set – Talk to your manager!]

 

(CUSTOMER NAME), I wouldn’t be doing my job if I didn’t ask you this: would you like to try out this set today and get your free gifts? (Be quiet and wait for answer)

 

YES! (They Buy A Set)

Ok, great! Congratulations, you will love your CUTCO! Let me show you the rest of my presentation. Then I’ll place the order for you and email you a receipt.   (Go to Step 5)

Can't Afford It / Too Much Money:

Ok great! Those are some of our bigger sets. We have smaller sets and other deals that we’re currently running. Let me go through the rest of my presentation and see if there’s something else you might like instead… (Go to Step 4)

Think About It / Talk To Spouse / Call Me Back:

Ok great! I’d love for you to follow-up with me later. But the problem is if you don’t buy right now, you’ll lose out on your BUY NOW bonus and won’t get any of the free stuff.

So what I’d rather do (even if it means you spending less) is show you some other options. Besides, you can always start with your favorites, upgrade in 6-12 months, and still get a discount when you upgrade. Let me go through the rest of my presentation and let's see what's most practical right now… (Go to Step 4)

Can I Buy Pieces?

Ok great! Yes, you can buy pieces. At the same time, the sets are a better deal. They’re discounted, they’re safer, and you can get free stuff. Let me show you the smaller sets and if none of them appeal to you, we can pick out whatever pieces you want…  (Go to Step 4)

STEP 4: DROPPING DOWN

(CUSTOMER NAME), in this next section I’m going to read the website word-for-word so I can master my presentation. I also don't want to accidentally leave anything out. 

The website asks a few quick YES NO questions. You can answer NO on everything and it won’t frustrate me, I promise. :-)

But I want to ask ALL the questions so I can understand what fits you. And if you do choose to get something, I’ll get you the best possible deal. Sound good? 

Ok, great! Go ahead and click the EXPLORE TAB. And click on BEST DEALS. Let me know when that loads. (pause)

 

*** DROPPING DOWN SURVEY - REMINDERS:

Questions about the sets: ("What's in that one again?")

Individual pieces: ("Don't need a set. Show me individual items.")


Customize a set: ("Any deals if I select individual knives?")

Scroll down to the bottom of the page. You'll see a chart with a grid. This shows what comes in all of our sets.

At the very bottom, you'll see three tabs that say: "Cutlery Sets," "Set Photos," and "Custom Sets." Click the tab on the bottom that says: “Custom sets."

Let me know when you get there.

These are the special deals for our custom sets... 


Let's start here: what are your MUST HAVE pieces? [Listen]

And what are your LIKE TO HAVE pieces? [Listen]


(OPTIONAL) Can I make a suggestion?

 [Suggest either a knife or a better deal]

No pressure. But what are your thoughts on that?


Ok, give me a second to calculate this.  CLICK HERE TO OPEN CALCULATOR TAB

IF YES - Ok, great! [GO TO STEP 5]

IF NO- Ok, no problem. What about if we did this instead... [Rework Deal]

RESERVE YOUR BUY NOW BONUS—GET ONE PIECE!

[Customer Name], it sounds like you love Cutco but now is just a bad time. We can reserve your Buy Now Bonus. If you get one piece today, you become a Cutco owner. And Cutco owners are always eligible for discounts and free items in the future.

You’ll save a ton of money and you’ll get to use your favorite piece until then. It also helps me a ton towards my goals. Which is your favorite piece? [Wait for response] Ok, that is only $________ total.

Would you like to get that piece today? [Any knife $70 or over can be put on a 2-pay]

STEP 5: ACCESSORIES

TRANSITION:

Thank you for letting me go through everything. There's only one final section and then we’ll wrap up. Go ahead and click the EXPLORE TAB. And click on ACCESSORIES. Let me know when that loads. (pause) 

See the slideshow? Look at the black bar at the bottom. Between the gear and the lightning bolt, you’ll see a little box. Click that box to go full screen so you can see better.

Everything I'm about to show you is covered by the same Forever Guarantee. I’ll skip the stuff that you have no interest in and I’ll tell you more about any products you might like. 

Slide 1 - Your Kitchen

Please interrupt me at any point if you have questions about something you’re interested in. 

That will actually help me learn.

I’m using my notes and it’ll only take a second to look up the answer.

And if you stump me, I can text my manager real quick so I can give you accurate information.

Slide 2 - Storage

Storage options are the first way that CUTCO owners can upgrade.

IF PREVIOUS OWNER (Pieces): Basically you’d tell me how many knives you already have and how many slots you’d want in the block. Blocks look really nice, but more importantly, they protect the edge of the blades. And they’re a lot safer than loose knives in the drawer. Is that something you could see yourself doing? 

Slide 3 - Specialty Knives

The sets I've shown you so far are the starter sets. These are the upgrade pieces that build out the rest of the set. From left to right - (1) Boning (bone-ing) knife, (2) Hardy slicer, (3) Santoku (san-toe-koo), (4) Vegetable knife, and (5) the Cleaver.

IF PREVIOUS OWNER (Set Owner): This is our best upgrade option for customers that already own a set.  They purchase these and keep them doubled up in their block or in the drawer with a sheath. Any interest in learning more about these?

(IF YES: Expand below and read features of each) 

Specialty Knives - Click to Expand

BONING KNIFE (BONE-ing)

· Also known as the filet (fil-LAY) knife, it’s one of the sharpest knives we make.

· It’s your daily raw meat knife, protein prep knife (lettuce wraps, like PF Changs), and fajita/crock-pot knife.

· Twice as fast and easy to remove fat because there is no friction like a Double D edge.

HARDY SLICER

· A new and improved cleaver with the Double D edge - weight, power, and serrations hold up through bones.

· Uses: chop & hack through any type of meat, deep freezer sausage or deer meat, salami, sausage, even big tomatoes.

· Year-round and week-to-week cleaver that takes years to dull (Forever Guarantee when it does)

SANTOKU, 7” ORIGINAL (san-TOE-ku)

· Japanese inspired – a fantastic all-purpose knife. Even weight distribution makes it easier to chop, rock, and slice.

· Some people prefer this shape to the ‘chef knife shape’ - Many of our sets come with both because choppers are used daily.

· Uses: big onions, peppers, or vegetables.  Fun Fact: Santoku means “3-in-1” (chop, rock, slice)

VEGETABLE KNIFE

· Evenly weighted and balanced for any-and-all types of veggie cutting.

· Widest blade of anything Cutco makes – easily transfer ingredients from cutting board to pot/pan.

· Ideal for cubing hard vegetables, like squashes and potatoes for roasts or soups (great for crock part and grill kabobs).

· Other uses: cut through thickest parts of carrots, zucchini, squash, smash/chop/mince/transport garlic.

CLEAVER

· 2 pounds of American made muscle: heaviest knife Cutco makes.

· Uses: split ribs, smash whole chicken, cut through a hard-shelled coconut, remove fish heads, or frozen meats/foods.

· Known as the spare tire – you’re not going to use it every day, but when you need it, you’ll be so glad you have it.

Slide 4 - Steak vs Table Knives

Let’s talk about table knives and steak knives. On the left you have our steak knives, like you see in restaurants. The steak knives are what customers bring out for fancy dinners or BBQs.

On the right you have our table knives. They might look small, but the table knives are #1 selling knife in CUTCO history. These replace your butter knives as the every day, every meal knife (used 3x per day). There’s no sharp tip on them, so they’re safer for kids, and they can spread butter or jelly. 

Versatile: all meats, all veggies on salad, any food you can’t cut with a fork

They're sold in sets of 4, 6, 8, or 12 as gifts. These come with felt gift-boxes and the blade can be engraved (2 lines total, 12 characters per line).

Slide 5- Kitchen Tools

Would you ever consider upgrading your kitchen tools?

IF YES: These are the most overlooked thing that CUTCO makes. Most people have cheap stuff they bought or old stuff they never upgraded. People replace their low quality brand items with these because they last forever. Ours won’t bend or break or melt (unless the handle is directly on the burner, obviously). They’re most commonly used with glass or ceramic serving dishes. They’re NOT recommended on Teflon, but many customers use them anyway. It should be ok if you’re careful.

Slide 6 - Entertainer Pack

This is our Entertainer Pack.

I'm sure you already have a drawer full of these. Most people have 20 mix-and-match pieces that don’t work that great. Pampered Chef, OXO, Tupperware – those are good, but they aren’t forever. You can get rid of all your old ones and give them to college kids, give them to Goodwill, give them to Salvation Army, or give them to a church.

These come in a 4 piece set (best deal). Which includes the veggie peeler, ice cream scoop, pizza cutter, and the soft grip cheese knife. They all have 99.9% rating on CUTCO’s website. If you break any of these, we’ll mail you an award because it doesn’t happen… and then we’ll send you a new one. What do you think of these?

Slide 7 - Cheese Knife

The cheese knife is one of the most popular knives we’ve ever made in our 70+ year history. Look past the name if you don’t eat cheese: it’s an all-purpose knife good for anything sticky, starchy, or squishy

The holes are so sticky, starchy, and squishy things don’t stick to the blade. It has twice as many teeth as a normal Cutco knife (Micro-D edge).

Uses: avocados, tomatoes, apples, onions, butter, and anything else that’s soft, like limes.

The pizza cutter is unique because it has a removable blade, but is not sharp to the touch.

Go ahead and PLAY THE VIDEO...

Slide 8 - Can & Wine

This is our can opener and wine opener. Unlike the motorized versions of these, there’s a Forever Guarantee on all of our moving parts. The can opener has an iron magnet to lift lids. And there’s no sharp edges on the can after the lid is removed.

 The wine opener is 2 tools in 1. It’s got a built in bottle opener. And you can stand it upright on the counter so it doesn’t roll around. What do you think of those? 

Slide 9 - Flatware

Good flatware isn’t cheap. The reason people buy our flatware is because they’ll never have to buy forks and spoons ever again. Everything is Forever Guaranteed.

This is every day flatware. It’s made of 18/10 stainless steel, so you’ll never have to polish it. And you CAN put them in the dishwasher and they’ll stay shiny.

Each setting comes with four pieces (2 spoons and 2 forks). But the 60-piece comes with the wooden chest and includes a 35% discount. Do you like the look of these? 

Slide 10 - Baking Set

“Do you like to bake?”

IF YES: The bake and serve set includes the Professional Spatula, Turn n’ Serve, and Slice n’ Serve. The Professional Spatula is for icing cakes or for reaching the bottom of really big jars. The Turn n’ Serve is shaped like a square for brownies. But you can use it for eggs, too. And the Slice n’ Serve has an edge on it. So you can cut before you serve something. All these pieces can be engraved as wedding gifts.

Slide 11 - Wellness Mats

Do you ever get tired standing in your kitchen?

IF YES: This is a company we partner with. CUTCO will only partner with brands that are the top in their industry. These aren’t the cheap mats you buy at WalMart. They’ll run you about a hundred bucks, but they’re like standing on a cloud. Do you want to watch a 2 minute video on these?

[IF YES: Play Video]

Note: They can choose color and designs. Have them visit WellnessMats.com -- but place the order through you since you can give the best deal.

Slide 12 - Lives Outside

Even our outdoor garden products are guaranteed forever. Which is pretty cool because these are the types of products that would take the most abuse.

Slide 13 - Garden Tools

Do you garden at all?

IF YES: These are the only garden tools that are guaranteed forever. They’re the same quality as CUTCO and were rated by Home & Garden Industry as the #1 trusted garden tools. Each one can take 300 pounds of pressure without bending or breaking.

The yellow accents make them easy to find in messy soil (or in the dark). The steel goes all the way to the bottom of the handles. You can drive over them with a car and they won’t break (I’m not recommending that, of course). 

The 4 piece set includes the cultivator, the weeder, and two different sized trowels (shovels) for about a hundred bucks. What do you think of those?

Slide 14 - Garden Tool Video

[LEARN MORE? Optional 2 minute video]

Sturdy enough for dry, hard, caked, rocky, ground.

The cultivator (three pronged tool) is great for raking dry soil or dead grass where animal urine has killed it.

Strong, pointed claws – you won’t cut yourself, but they’re sharp enough that Cutco wraps them in plastic when you take them out of the box.

Slide 15 - Sporting Knives

Do you know anybody that hunts, fishes, or likes pocket knives?

IF YES: These are the only outdoor knives that are fully, Forever Guaranteed. You might have noticed the KA-BARs as well. Most people don’t know that CUTCO owns KA-BAR. These are used by the US military. These are exclusive CUTCO / KA-BAR knives.

All these knives come in different handle colors for different reasons. And all these knives can be engraved as gifts.

I could spend 10 minutes talking about just these knives. Do any of these look like something you’d want to check out? If so – let me look up more details in my reference guide.

Slide 16 - BBQ Set

Would you ever consider new BBQ tools?

IF YES: This is the one thing most people don’t know we make. There's three pieces in the set and they all have the perfect length to hit the back row.

The tongs have our special handle and have a grip to grab food. The fork is for hot dogs, marshmallows, and turning steaks. And the turner is your burger flipper with a leather strap for hanging.

Unlike wooden tools, you can leave them outside year-round, and they’ll last forever. Of course they make a great birthday or Father's Day gift. (CANNOT be engraved)

Slide 17 - Gift shopping?

Are you currently in the market for gifts?

IF YES: Are you thinking of business gifts or personal gifts? Almost everything we make can be custom engraved. And it doesn’t change the Forever Guarantee.

Hit the ESCAPE KEY to exit full screen.

Scroll down and you can browse our most popular gift options, by price…

FINAL STEP: Remember to Ask  for Recs -->

Pre Pandemic - Copy of GIFTS

[OPTIONAL]: COOKWARE

[If you have a customer that LOVES TO COOK or already OWNS CUTCO]

Have them click on EXPLORE --> COOKWARE.

Follow along with them (CLICK HERE), read word for word, and call your manager with questions.