We're drowning in a sea of email marketing and marketing automation technologies that all accomplish the same thing.

However, when discussing email marketing software, one of the names that comes up is GetResponse.

It's one of those tools that has been around for a long time but continues to provide year after year.

In this GetResponse review, we'll attempt to break down the tool's features and evaluate its primary pros and shortcomings.

Finally, you should be able to assess whether GetResponse is powerful enough for your needs.

What is GetResponse?

GetResponse has been around for a long time. It all began in 1997, when SEO Simon Grabowski introduced the first autoresponder.

This set off a chain reaction, beginning with the registration of www.getresponse.com a year later.

GetResponse has been increasing its features and expanding its workforce internationally since then. The product has also received recognition from publications such as Website Magazine, which named GetResponse the second-best email marketing company in 2011.

But how has GetResponse managed to stay on top of its game in the face of considerably harsher competition crammed full of bells and whistles to the pleasure of users?

One of GetResponse's strongest advantages is its ongoing growth and capacity to adapt to changing times. It hasn't rested on its laurels, and it continues to provide consumers the greatest email marketing solutions to help them develop their businesses.

Instead of starting from scratch, just choose whatever template you want to use for your email campaign. You may preview the template first to see whether it matches the style and feel you want for your email.

Show just templates from the category that best meets your needs to make your search for the perfect template much easier.

Click on the blocks and sections you wish to change from here.

Its WYSIWYG editor allows you to make changes to the page as it will appear to your subscribers once you've finished changing it.

You may also modify the design of any block or part by adjusting its parameters. Even if you lack design abilities, altering the color or resizing the text size is simple with a few clicks.

You may also drag and drop blocks and parts to the template to further customize it.

04 Elements may be dragged and dropped.

The email editor now has an Ecommerce area where you can include the Product box and Recommended items blocks. However, you can only utilize these if you have a GetResponse shop.

You may save the current email design as a template if you wish to use it for subsequent campaigns. You can then save your own design under the Design and Content area (by clicking on the My templates tab).

Once you've completed the design and determined who will get the email, you must schedule when it will be delivered to them.

You may email it right away or schedule a time for your recipients to watch it.

Even better, activate Perfect timing to ensure that recipients receive the email at the optimal moment based on when they opened prior emails from you.

Autoresponders

Assume you wish to send one email or a series of emails to a set of subscribers automatically. Because it is hard to send the emails one by one, GetResponse makes this easier for you with its Autoresponders function.

Create the first autoresponder by specifying when the email will be delivered to a list subscriber.

For example, you can use autoresponders to welcome new subscribers by sending them a welcome email as well as links to pages of your website that they should visit to become familiar with your company.

After you've chosen the autoresponder's schedule, you can design and publish the email in the same manner as described previously.

While sending autoresponders is an excellent approach to onboard new subscribers, it becomes much more effective when combined with the marketing automation tool, which we will discuss momentarily.

But, as an example, you may automate your sales and engagement by using numerous autoresponders to build a drip-feed campaign!

Email analytics

To ensure the effectiveness of your email campaign, you must understand how it was received by your readers.

Even if you believe you have designed the finest email marketing available, there is a potential that not all of your subscribers feel the same way.

If anything, you need to learn how your campaign performed with your subscribers so that you can understand what you did correctly and/or wrong and better your future campaign.

To do so, examine the campaign's data to identify the many indicators that influence its overall performance.

You may see an overview of how your list responded to one of your email campaigns from the dashboard.

It displays the number of emails delivered to your subscribers, as well as the campaign's open and click-through rates.

More information regarding the campaign, such as the bounce and unsubscribe rates, as well as the number of complaints, may be found by digging deeper.

When you take all of this into account, you'll have a clearer picture of what made your campaign a success or failure and what you can do to improve your results.

If you wish to evaluate your list's growth, the reports section will display it in graph style with other data (demographic, subscription methods, devices).

List management

When creating a list, you want people who are interested in and involved with your brand to join. However, you will only be able to do so if you can send them letters encouraging them to engage and stay active.

GetResponse's List Management function assists you in accomplishing this by first segmenting and conditioning your subscribers.

For example, you may segregate groups of users who joined up on your site using a different form with a specific message (more on this later).

After you've built a section for them, you may develop a customised campaign for them to receive from you.

By doing so, you can make your interactions with each of your segments more dynamic and personal, which can assist enhance engagement, if not conversions.

Adding criteria to each of your subscriber lists is another technique to help you manage them.

11 Conditions to be added

You may be granular with your subscribers by segmenting them based on factors like geolocations, contact activities, and so on.

You may then categorize subscribers that meet specific criteria and generate customised email messages for them.

You may also profile each of your subscribers via List Management. To discover more about them, click on their names.

Transactional emails

People that run an e-commerce site want more from their email marketing software than merely collecting subscribers and delivering emails.

You'll need a platform that will deliver emails to users who haven't checked out their carts and receipts to customers after each transaction.

The Transactional Email functionality of GetResponse allows you to connect its API or SMTP and send transactional emails to clients.

By automating this method, you can concentrate on the larger picture - the tool's 99 percent email deliverability rate and dependable infrastructure ensure that you aren't letting yourself off the hook so easy.

You may examine and review the success of these emails to increase your sales possibilities even more.

Sign-up forms

Of course, you can't start an email campaign if you don't have any subscribers to send it to.

Fortunately, GetResponse has you covered.

For starters, its sign-up form allows you to collect contact information for your list.

It is simple to create a form. Choose from four methods for creating forms and from a variety of templates arranged into categories so you don't have to start from zero.

You may alter the current fields and style, as well as add new ones, just like you would when creating an email.

When you're through with the form, you can embed it on your website by putting the code onto any page. You may either ask your site designer to handle it for you, or GetResponse can host it on its servers. In the latter case, you'll just need to share the URL with your audience.

If you wish to change the design of your form, you should be able to select your desired kind in the tool's List Builder Apps.

16 Apps for Creating Lists

Click on the app of the form you want to build and edit it from there before publishing.There are also options to create the form from plain HTML (if you are comfortable with your coding skills) or using integrations or plugins from popular platforms (WordPress, Drupal, Prestashop, etc.).

Landing pages

Instead of forms, you can utilize landing pages to convert visitors into subscribers or even buyers.

You may make one by picking one of the available templates, which are sorted by kind (promotion, download, sale, etc.).

Again, building a landing page is a breeze thanks to its easy to use drag and drop builder.

Webinars

If your resource guides aren't improving your company's sales, it's time to go up to the next level using webinars.

Hosting online presentations where your audience may attend to learn more about a topic is another excellent approach to introduce them to your products and services.

They joined your webinar because they are interested in what you have to say and offer. As a consequence, with only one webinar session, you may expect to close more consumers and clients.

GetResponse is by far the only email marketing platform that includes webinar functionality. What's more, it integrates seamlessly with its other capabilities, making it much easier to put up webinars than using a third-party application.

To create a webinar, you need to set up its details such as the webinar page URL, date, duration, and others.

You can also set up the webinar to collect registrants in advance and assign which email list you will put them in.

After you've saved the settings and proceeded to the following stage, you may develop forms and landing pages for your audience to pre-register for the webinar.

From here, you can set up autoresponders to remind them about the webinar and keep them up to date on any changes.

You may advertise your webinar in an email to your current list so that they can sign up and be notified about it as well.

This is where the fun begins once the webinar has begun.

GetResponse provides more than enough tools to run an effective webinar where you can take questions and interact with guests in real time.

For those who were unable to attend the webinar, you may record it and share the URL with them so they can watch it whenever they are able.

Marketing automation

If you want to increase sales and income on autopilot, use GetResponse's marketing automation services.

As previously stated, you may construct many autoresponders to establish a drip-feed campaign. This enables you to put the program to use by having it automatically send emails to a part of your list.

To do this, you must design a process that is targeted toward your aim.

While you may construct the workflow from scratch, you can also select from pre-made workflow templates with built-in parts.

You may tweak and customise the workflow by adding things from the right side of the screen to the template.

The conditional logic part is what makes marketing automation products so strong.

Every email campaign's purpose is to bring people to the finish of the campaign by allowing the workflow to do the job for you.

As a result of incorporating conditional logic into the equation, you may generate customised automated emails based on their behaviors.

For example, individuals who got the email but did not open it will receive a different email than those who did.

Once the procedure is complete, click on each element to add the message you want subscribers to receive.

Click on the Create new message button to open the drag and drop builder and compose your message.

Conversion funnel

The capabilities shown above are only a sampling of what GetResponse can achieve for your company.

However, if you want to tie everything together, its Conversion Funnel allows you to connect the dots and develop a high-converting funnel that is sure to convert visitors into customers.

First, you must define what your funnel's aim is.

If you want to build a list, GetResponse has a selection of lead magnets you can use for your funnel. But if you have a magnet of your own, even better.

Website builder

That's correct, GetResponse can now assist you in the creation of whole websites.

You won't have the same amount of customization as with professional website builders, but for an extra bonus? Amazing.

If you need to create a simple website quickly, this is a wonderful alternative. The AI builder automates the web design process by allowing you to select from a variety of templates based on your industry.

When your basic website is complete, you may further modify it using a drag-and-drop builder.

Ecommerce store

That's right, GetResponse can now help you build whole websites.

You won't have as much personalization as you would with a professional website builder, but as an added bonus? Amazing.

This is a fantastic option if you need to rapidly establish a basic website. The AI builder simplifies the web design process by allowing you to choose from a number of industry-specific templates.

When your basic website is finished, you may further customize it with a drag-and-drop builder.

Professional

This subscription is recommended for established enterprises wishing to harness GetResponse's email marketing and webinar capabilities. Starting at $99 per month ($81.18 per month paid over 12 months and $69.30 per month paid over 18 months).

Everything falls under the automation functionality, as does the ability to design an endless number of custom processes.

Up to 300 webinar participants, an unlimited number of registrations, an infinite number of live webinars, and six (6) hours of recorded storage are all available.

Make an endless number of lead funnels, sales funnels, and webinar funnels.

A single account can have up to five (5) users (including yourself).

Web push alerts and on-demand webinars are available.

Commonly Asked Questions

Is GetResponse a CRM?

GetResponse isn't just a CRM tool. However, it allows you to profile and evaluate your contacts in order to find prospects that are ready to convert.

What is the price of GetResponse?

GetResponse costs at least $15 per month for a maximum of 1000 contacts. The price rises as the number of contacts increases or if you select a more expensive package.

Which is preferable, Aweber or GetResponse?

Email marketing tools Aweber and GetResponse are the same. However, GetResponse is the more obvious choice due to its cheaper pricing point, webinar capabilities, sales funnel builder, and powerful marketing automation tools.

GetResponse evaluation: Verdict

Let's conclude up our GetResponse evaluation.

Given the capabilities listed above, it's simple to understand why GetResponse is still one of the industry's top players in email marketing.

It's difficult to compete with the automation and email marketing capabilities it provides to users.

The abundance of templates for forms, emails, landing pages, workflows, and funnels, on the other hand, contributes to GetResponse's simplicity of use.

Even if you have no understanding how email marketing software like this works in general, the templates assist you in filling in the blanks so you can deliver your message more effectively.

You may also sell both digital and physical things. It may also be used to create rudimentary webpages.

GetResponse is a true full-stack marketing platform, unlike any other we've tried. Without having to juggle 8+ separate tools, you have everything you'll need in one tool to develop a thriving business.

However, GetResponse is not for everyone. If you're only searching for a basic email marketing tool, its extensive feature set may appear to be overkill.

Nonetheless, GetResponse is a great option for engaging your audience and converting them into customers. Sign up for a 30-day free trial at the very least to get a feel for i.

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