Although our research suggests that children believe that YouTube is better for learning than TV or smartphone videos, we still don’t know if children actually do learn more when they watch YouTube. We will try to find out in the future. However, it’s possible that by simply believing that YouTube has greater educational value, kids may be more engaged and thus learn more from watching YouTube videos than when they encounter educational videos elsewhere.
As a result of the COVID-19 pandemic, nearly all schools moved to online instruction in March with only a few days’ notice, and many schools have continued to educate only virtually this fall. Others have had to quickly pivot to virtual learning due to rising numbers of COVID-19 cases after opening up in person at first.
Teleconferencing and YouTube videos of lessons supplanted classroom instruction and completely changed the educational landscape. Understanding YouTube’s potential to encourage learning will help teachers and caregivers make informed decisions regarding how to go about remote education.
Our findings also have implications for how schools should teach young kids about media literacy. Given that YouTube’s popularity among children has grown exponentially, it’s important that children learn to think critically and question the messages and content that they experience through YouTube and other streaming video platforms.
The COVID-19 pandemic has significantly increased the amount of time many children spend using digital media. One of the most popular screen activities for kids is watching YouTube videos for both entertainment and education. Our research provides some of the first insights into how children understand what they see on YouTube and their perceptions of its educational value.
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