Chiropractic Marketing Tactics To Attract New Patients

Marketing your chiropractic practice was probably given little attention by the course work at your chiropractic college. Instead, it was assumed that finding a good practice location with plenty of drive-by traffic, good signage, adequate parking and getting on the lists of the major insurance carriers is all that it takes to launch and grow a new chiropractic practice.

The best option to get new chiropractic patients in your area is to set up an inbound marketing campaign. This approach allows potential clients with questions or concerns about chiropractic matters to find your practice every time they search online. Whether they ask questions about a local practice or about back pain, the right content on your website can help turn these inquiries into great leads for your practice.

Become Findable

Be findable onlineSimply put, you must have a practice website. These days it is the hub for all of your practice marketing overtures. If you’re serious about getting new patients, you must also have a website optimized with SEO for chiropractors. But simply having a website is no longer enough. All of your competitors vying for the same new patients on the Internet have websites, too. For your website to be found by someone searching for a chiropractor, your site must appear on the first page of search results. Optimally in one of the top three positions, which receive the lion’s share of traffic.

Expand Your Outreach

In your quest for patients, you have to think outside the box. Expand your marketing efforts to regional primary-care physicians, physical therapists and local gyms and sports centers. You could even connect with local attorneys if you want to reach out to personal injury patients.

Buy Print Ads

You don’t have to spend a fortune to get your name out in your local community. People really do read community newspapers and the ones that do take pride in supporting their local businesses. Even if you publish a bi-weekly or monthly print ad, the visual exposure will put you in people’s minds. When the time comes for them to look for a chiropractor, they’ll think of you first.

Conduct Screenings And Workshops

Your lectures, seminars and workshops are designed to introduce the chiropractic paradigm and your patient care philosophy. Ultimately, this is about becoming familiar to as many strangers as possible.

Make Adjustments To Your Schedule

Examine your practice’s hours and see if you can do better to accommodate your patients’ schedules. Are you a straight 8 to 5 practice or do you have evening and weekend hours? Flexing your schedule to suit a variety of patient availabilities will boost your business. Considering that Saturdays are a somewhat slow day, you might be able to get away with not having a receptionist on hand if you can handle the phones as well.

Keep In Touch

Keeping in touch with inactives is easily accomplished through the use of patient newsletters, occasional postcards, birthday greetings or email marketing. If you’ve been in practice for several decades or longer, the number of inactives you have may make creating an inactive contact list daunting. So you’ll want to be selective in whom you stay in contact with.

Attract New Patients

Even if you have a large patient base, over time some patients will stop coming in for various reasons. They may move, lose or change their insurance or simply decide to try another chiropractor. Play an active role in your community. Performing community outreach by volunteering to speak at schools, service organizations, local employers and other groups is a highly effective way to attract new patients. Give presentations on topics consistent with your philosophy on health and wellness to bring visibility to your practice and promote your expertise.

Most organizations won’t mind if you pass out business cards after your talk. Even if you don’t, people who are looking for a chiropractor will remember your presentation and will locate you via your website. Where state laws allow, you can make yourself especially attractive to new patients by giving them a special offer. Offer a complementary consultation or other service and let people know that you will extend the offer to their family members, friends, and co-workers. Reward people who refer new patients to your practice. Give them a small item, such as a gift card, for each family member or friend they refer to you.