about us

pronounced «geranium»

geranewm was born from a deep need to explore new artistic paths and give shape to creative expression. its creator, ornella binni, an argentine photographer specialized in floral photography who has been living in madrid for more than 10 years, drives this project as a natural evolution of her creative journey. through geranewm, the goal is to merge art, color, and a sensitivity into collections of curated unique pieces & seasonal capsules of textile pieces.

geranewm is a studio focused on design and the search for unique objects. the studio's philosophy is rooted in ethical and local values, bringing to life pieces that are full of personality—colorful, durable, and made of natural elements.

each collection and search reflects a commitment to sustainability and a profound respect for craftsmanship, vintage style, and the quality of things made to last — celebrating the beauty of reusing timeless pieces, and the opportunity to give forgotten things new life.