A Comparison of Geocodes Vs Geocoding

A comparison of geocodes vs. geocoding will help you decide which is better. Geocodes are sets of latitude and longitude coordinates that belong to a particular location. These codes can be useful for improving business operations and increasing visibility. However, not all platforms support this option. For those that do, here are some benefits of geocoding. To begin with, it's easier to find a business's location on a map.

Geocoding assigns a location to an address. For example, a segment 100-199 might include the last address 110. This would make that address geocoded to ten percent of the segment's length. But this type of geocoding can be inaccurate by hundreds or thousands of feet. That's because the information is interpolated as if a full range of addresses were being used. As a result, it's common for the location of an address to be a few thousand feet off-segment.

In addition to address verification, geocoding businesses hope to optimize direct mail and marketing efforts. For example, advanced direct mail solutions can ensure 99% deliverability by checking address databases against the USPS database. PostGrid, an automated direct mail solution, can automate the entire process. A geocoding program that works in this way is called PostGrid. Then, geocoding programs can check your direct mail lists for discrepancies and make necessary adjustments in your direct-mailing campaigns.

On the other hand, interpolation geocoding is only useful for a specific address. If you want a high-precision address, you'll need a higher-level geocode. These are more expensive than ZIP+4 or interpolation geocodes, but they are perfect for high-precision applications. And they're also more precise. So, if you're thinking of using geocoding for your marketing efforts, you might want to go for the former over the latter.