United States Riding Tourism Market was valued at USD 4.0 Billion in 2022 and is projected to reach USD 6.8 Billion by 2030, growing at a CAGR of 6.9% from 2024 to 2030.
The US riding tourism market has seen a surge in popularity in recent years, with more tourists seeking unique, adventurous ways to experience the country’s landscapes. From horseback riding across the vast western plains to engaging in equestrian tourism in the picturesque regions of Kentucky, the demand for riding tours has never been higher. The rising interest in horseback riding as a recreational activity combined with the growth of adventure tourism has fueled this boom. Travelers are looking for authentic, immersive experiences that allow them to connect with nature while enjoying the thrill of horseback riding.
As of recent years, the US riding tourism market has been driven by an increasing desire to escape traditional forms of entertainment. Horseback riding offers not only a sense of freedom but also allows participants to explore scenic areas inaccessible by vehicles. Areas such as Wyoming, Colorado, and Montana have seen a rise in the number of tour operators offering specialized riding experiences, from guided trail rides to luxury ranch stays. This booming sector offers opportunities for both seasoned equestrians and beginners who wish to learn horseback riding in stunning outdoor environments.
Statistics reveal that the demand for equestrian tourism in the United States has steadily grown by 5-6% annually, with several states seeing a marked increase in tourist arrivals specifically for riding vacations. Many ranches now cater to tourists by offering riding lessons, trail rides, and immersive farm life experiences. This type of tourism has also seen an increase in global attention, with international visitors flocking to the US to experience the rich culture and natural beauty from horseback.
The market’s expansion has also been influenced by the rise of luxury and eco-tourism. High-end horseback riding tours, including stays at exclusive ranches, have become increasingly popular. These tours often include gourmet dining, upscale accommodations, and private rides through remote areas. Moreover, the focus on sustainable practices has led to the creation of eco-friendly riding tours that promote the conservation of natural habitats while allowing tourists to explore them.
The future of the US riding tourism market looks promising, as new technologies and services continue to emerge. Riders can now book tours online, access virtual riding experiences, or even stay connected with their favorite horses through specialized apps. With the market expanding, innovation in both digital and physical experiences will likely continue to drive growth and make horseback riding vacations a staple of American tourism.
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Backroads
Zicasso
Exodus Travels
Thomas Cook Group
Jet2 Holidays
Cox & Kings Ltd
Lindblad Expeditions
Travcoa
Scott Dunn
Abercrombie & Kent Ltd
Micato Safaris
Tauck
Al Tayyar
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Riding Tourism Market
Age Groups
Gender
Income Levels
Usage Rate
Loyalty Status
Benefits Sought
Lifestyle
Personality Traits
Values
Urban vs. Rural
Environment Preference
Travel Distance
Recreational Riding
Competitive Riding
Tourism Activities
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Riding Tourism Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Riding Tourism Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Riding Tourism Market, By Type
6. US Riding Tourism Market, By Application
7. US Riding Tourism Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Riding Tourism Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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