Generational Equity LLC
Generational Equity LLC
M&A Advisory Services
M&A Advisory Services
For many business owners preparing for growth, transition, or a future exit, Generational Equity LLC has become a trusted resource. Over more than 20 years, the firm has focused on guiding owners through mergers and acquisitions, strategic planning, valuations, wealth preservation, and digital transformation. Founded by Dr. John Binkley and Ryan Binkley, who also serves as President and CEO, Generational Equity has developed a structured approach built around the needs of middle-market companies.
The firm operates from its headquarters in Richardson, Texas, and supports clients through more than 350 professionals stationed across 16 North American offices. With divisions such as Generational Capital Markets, Generational Wealth Advisors, Generational Consulting Group, and DealForce, the organization brings a full range of advisory services under one framework. This structure helps owners receive consistent guidance from initial planning through post-transaction financial management.
Generational Equity’s long track record in the M&A market is central to its reputation. The firm has completed over 1,600 transactions and maintains access to a proprietary network of more than 28,000 qualified buyers. This reach helps companies connect with buyers who value their strengths and align with their long-term goals.
Industry organizations have continued to acknowledge the firm’s performance. Generational Equity was honored as M&A Advisor Investment Banking Firm of the Year in 2016, 2017, 2018, 2022, and 2024. The company also earned recognition as Valuation Firm of the Year and M&A Consulting Firm of the Year in 2022 and 2023. In 2024, the Global M&A Network named the firm USA Investment Bank of the Year.
In deal categories between $25 million and $1 billion, Generational Equity frequently ranks first or second in national transaction volume. This consistent placement reflects the company’s longstanding presence and steady performance across shifting market conditions.
Generational Equity operates with a set of values that shape how advisors work with clients. These values—respect, integrity, transparency, diligence, stewardship, and excellence—form the basis of each engagement. Business owners often approach the firm at critical turning points in their careers, and the company’s approach is designed to provide clarity and stability.
The firm emphasizes treating each client the way they want to be treated. Advisors take time to listen to concerns, understand goals, and explain processes in straightforward terms. Whether preparing a valuation or conducting buyer outreach, the firm works to ensure that owners have the information needed to make confident decisions.
Generational Equity delivers a wide range of advisory solutions to help owners prepare for growth or transition.
The firm offers guidance through each phase of selling a company, including preparation, valuation, market positioning, buyer identification, negotiation, and closing. Advisors coordinate key activities to help maintain momentum and protect owner interests.
Owners receive detailed valuations based on market data and industry comparisons. These reports support planning for future growth or preparing for an eventual sale.
Through Generational Consulting Group, clients gain access to operational and strategic guidance to increase long-term enterprise value.
Generational Wealth Advisors helps business owners navigate the financial phase that follows a sale. Services focus on managing, protecting, and growing capital after a transaction.
Generational Capital Markets provides specialized insight into financing options, investment strategies, and capital resources that support business needs.
Precocity Digital Solutions assists companies seeking stronger technology systems, improved customer experiences, or modernized digital processes.
DealForce allows qualified buyers to explore acquisition opportunities across many industries, enhancing market visibility and matching efficiency.
The firm’s deal teams work across a broad mix of industries, including automotive, business services, financial services, education, energy, engineering, construction, food, consumer products, healthcare, life sciences, manufacturing, retail, technology, telecommunications, transportation, and distribution. This wide-ranging experience helps the firm adapt strategies to different markets and business structures.
Recent achievements include several notable completions:
Security Fire Systems – Guided through an acquisition by Blackford Capital, LLC in December 2024, supporting expansion into multiple markets such as hospitality, healthcare, education, retail, aviation, and government.
Ace Controls, LLC: Completed its acquisition with Blackford Capital for this custom control panel manufacturer.
Crystal Kitchen & Bath: Completed a transaction with Merit Management Group in January 2025.
Graphic Engravers – Finalized a strategic acquisition for this Illinois-based specialty manufacturing company.
Generational Equity also demonstrates consistent involvement in charitable efforts. The firm supports groups such as Here’s Life Africa, Community Engagement & Opportunities (CEOC), Dallas Mavericks Foundation, Folds of Honor, Feherty’s Troops First Foundation, Defenders of Freedom, and North Texas PGA Hope. These partnerships reflect a desire to contribute to meaningful programs beyond the firm’s core advisory work.