Located in the dynamic city of Richardson, Texas, Generational Equity is an established advisory firm that employs over 350 professionals across 16 offices in North America. Celebrating its 20th anniversary, the firm was founded by Dr. John Binkley and his son Ryan Binkley, who leads as the President and CEO. Generational is acclaimed for its comprehensive services in Mergers & Acquisitions (M&A), Growth Consulting, Wealth Management, and Digital Solutions, predominantly serving the middle market.
The firm is a principal component of the Generational Group, which includes Generational Equity, Generational Capital Markets, Generational Wealth Advisors, Generational Consulting Group, and DealForce. These entities collaboratively provide business owners with critical support in enhancing their company's value through strategic growth consultancy and merger, acquisition, and wealth management services.
Generational Equity has cultivated an extensive network of over 28,000 potential buyers and has completed over 1,600 transactions. The firm has been frequently recognized for its superior service and expertise, receiving the M&A Advisor's Investment Banking Firm of the Year award multiple times in 2016, 2017, 2018, 2022, and 2024. It was also awarded the Valuation Firm of the Year and M&A Consulting Firm of the Year in 2022 and 2023.
In 2024, the Global M&A Network dubbed Generational the USA Investment Bank of the Year. The firm is consistently ranked at the top for its transaction volumes, often leading in deals ranging from $25 million to $1 billion across various categories.
The ethos at Generational Equity is deeply rooted in a client-centric philosophy that prioritizes business owners' long-term interests and objectives. The firm upholds core values such as respect, responsible stewardship, unity, teamwork, integrity, transparency, diligence, and excellence. These values are deeply ingrained in the firm's culture and practices, guiding its professionals to ensure client success and satisfaction.
Generational Equity offers extensive services to assist business owners throughout their enterprise lifecycle, from growth strategies to exit planning. Its M&A Advisory segment provides expert guidance through the complex mergers and acquisitions processes, ensuring a strategic fit for selling or merging businesses.
The Sell-Side Services prepare businesses for sale, finding appropriate buyers and negotiating deals to maximize value. The firm also performs comprehensive business valuations, offering business owners a clear understanding of their company’s worth in the current market.
Generational’s Growth Consultants are dedicated to developing and implementing strategic plans that enhance business valuation and performance. Additionally, through Generational Wealth Advisors and Generational Capital Markets, the firm offers wealth management and access to capital markets, respectively.
Precocity, another division within the firm, offers digital solutions that address technological challenges, improving business processes and enhancing customer engagement. DealForce, meanwhile, provides a robust platform for those interested in acquiring businesses, streamlining the process.
Generational deal teams possess profound expertise across a broad spectrum of industries. These include automotive, business and financial services, education, energy, engineering, construction, food and beverage, healthcare and life sciences, industrial products, manufacturing, retail, technology, media, telecom, and transportation and distribution.
Recent notable transactions include facilitating the acquisition of Security Fire Systems by Blackford Capital, LLC in December 2024 and the sale of Ace Controls, LLC to the same buyer. In early January 2025, Generational was pivotal in selling Crystal Kitchen & Bath to Merit Management Group and acquiring Graphic Engravers from a business person in Illinois.
Client testimonials frequently underscore the exceptional dedication and effort invested by Generational Equity’s team. Noteworthy feedback from individuals such as Alan Terry from Dealer Solutions and Design and Chris Ludwig from Pure Chem Separation highlights the firm's commitment to thorough and effective transaction management. Sanjay Srinivasan of Global Eyewear has repeatedly commended the firm for its relationship-focused approach, which has been instrumental in his ongoing relationship with Generational.
Generational Equity demonstrates a strong commitment to community involvement, actively participating in sponsorships and fundraising efforts to support various nonprofits. The firm has been involved with organizations such as Here’s Life Africa, Community Engagement & Opportunities (CEOC), the Dallas Mavericks Foundation, Folds of Honor, Feherty’s Troops First Foundation, Defenders of Freedom, and North Texas PGA Hope, emphasizing its dedication to philanthropy and community engagement.