Web Design Represents Your Company and Grows Your Business

Web development is closely related to the job of designing the features and functionality of websites and apps (often called “web design”), but the “web development” term is usually reserved for the actual construction and programming of websites and apps.

For small businesses, especially if you’re faced with cost challenges or limited technical skills, investing in a well-designed, professional website may seem daunting. Or if you already have a working (albeit outdated) site, you may doubt the value of a redesign.

However, evidence and studies repeatedly point to the fact that good web design is important, and your business’s website design impacts your customer experience, lead generation and ultimately, your bottom line.

Your website design is important because your customers care about design. Whether consciously or not, we all react to visuals, and people are naturally drawn to good design. When it comes to your website design, studies have shown again and again that users quickly judge your business based on visuals alone, and will often stop using your site if it’s poorly designed.

When you come across an outdated-looking website design, what does that make you think about the company? You may doubt their legitimacy, question their products or services, or even look at a competitor’s website for a better answer. Regardless, research shows we definitely judge businesses based on the look of their websites.

First impressions are powerful, and what your website looks like can create a good impression or drive visitors away. While this study focused on healthcare website designs specifically, the same is true for other industries.

Poor web design doesn’t only hurt your credibility, it can also drive away potential customers. People prefer to view content on beautifully-designed websites, and if your content is unattractive, you’re likely losing more than ⅓ of your visitors.

Schedule a consultation with Best web design company in vizag today and build a web page design that drives qualified traffic and increases your conversion rate.