Associate Professor

Section head Behavioral Economics

ESE Applied Economics

Erasmus University Rotterdam

mail: granic[at]ese.eur.nl

address: PO box 1738, 3000 DR Rotterdam

My research sits at the crossroads of economics, psychology, and political science, exploring how incentives and context shape individual preferences and decision-making. Through my work, I aim to shed light on the dynamics of choice and preference formation, bridging research with real-world applications in policy and organizational contexts.

Press releases and professional publications

The stability of preferences: Psychology today, ESE

Committee decision making: Sydney Morning Herald, ESE

Corporate LGBTQ+ policies: Smith Business Insights, COBS Insights, ESE

Smarter choices for better health: ESB (in Dutch), VGE Bulletin (in Dutch)

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