Over 55% of people feel more connected to a brand if they use messaging apps. It makes WhatsApp marketing a bulletproof strategy for building long profound relationships with customers. Maintaining such a connection, in turn, helps brands cut expenditures as customer retention is 5-25 times cheaper than acquisition.
Better yet, messaging drives conversions. Namely, messaging after initial contact with a prospect can increase the conversion rate by 112.6%. However, WhatsApp marketing is not the only way to boost your conversions. If you want to learn some more tricks, follow our comprehensive guide on conversion rate optimization.
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It seems like the opportunity to reach a brand through any messaging app alone instills confidence in potential customers. At least 66% feel more optimistic about purchasing from a company if it is active on messengers.
WhatsApp marketing drives more conversions, improves sales, allows you to build deep quality relationships with customers, and costs next to nothing in terms of marketing expenditures. Read further to learn how to build a WhatsApp marketing strategy.
A well-made strategy underlies the effectiveness of every marketing channel. It enables you to plan your steps and change paths if something goes wrong. Here are a bunch of tips to help you craft your WhatsApp marketing strategy and get great results.
Start by revising your marketing funnel and finding weak spots. Try to think of business goals you can pursue with your WhatsApp marketing strategy. Pinpoint the KPIs that will help you understand whether you have met these goals.
Here is an example to help you get your head around this scheme: If your business has issues with retaining customers, you can tackle them by sending promotional messages through WhatsApp. In this case, your KPIs might be clicks, engagement, and customer retention rates.
Knowing your target audience underlies all your marketing efforts and defines their success. You can try several approaches to determine your target audience. A classic one is customer profile creation. To explore it, follow our guide on building a buyer persona.
Whatever approach you choose, avoid guesses and speculation; explore your audience instead. To start with the JTBD framework, interview 10-15 of your current customers who made a purchase lately.
For customer profile creation, you can conduct surveys on social media and add data from Google Analytics, your CRM, Facebook and Google Ads, and so on. These tools will help you spot demographic and geographic characteristics of your typical customers.
People prefer to communicate with other people, not an impersonal business. Thus, to undertake successful WhatsApp marketing, you need to form your brand persona. A brand persona is a kit of traits, attitudes, and values your brand shares.
Reinforce your messages with multimedia files, such as videos, animations, or pictures. Emoji are also appropriate in WhatsApp marketing. If you want to play around them, choose smiley faces or people rather than business-themed objects.
Another point to consider is message frequency. If you bombard your readers with messages every hour, chances are it will make them annoyed with your brand. It is best to adhere to the commonly used practice of sending 5-10 messages weekly.
Most customers use messaging apps to get brand support. 59% of people believe they get responses faster via messengers, 50% find better advice and care in this communication channel. Here is the point where WhatsApp marketing comes in handy.
WhatsApp allows your brand to get queries immediately and provide customers with real-time support. This feature becomes crucial, as long as 28% of customers expect to get help within an hour, and 18% anticipate an immediate response.
Keeping such a pace seems arduous, but WhatsApp allows you to provide customer support round the clock. All you need is to employ a chatbot and feed it with typical questions and answers to them. Such an approach may help you cut customer support costs by 30%.
The online travel platform Klook decided to use WhatsApp for customer satisfaction and to increase retention. Thus, the company built its marketing strategy around updates and notifications about bookings.
The streaming giant, Netflix, knows a little something about keeping its users engaged with the service. The service offers personal recommendations in its mobile application. In 2017, the company decided to extend this practice to WhatsApp.
The upmarket lingerie brand, Agent Provocateur, decided to go a bit further with recommendations to customers. A couple of years ago, the company started its Mnage Trois campaign dedicated to Christmas.
Agent Provocateur offered couples to start a group chat with the brand assistant on WhatsApp. During the conversation, the company representative gave personal recommendations and facilitated the discussion of what the prospects wanted for Christmas.
31% of these conversations resulted in in-store visits and 61% converted into website traffic. The campaign was so successful that Agent Provocateur decided to make Whatsapp counseling a permanent service for VIP customers.
If you've tried any diet, you are probably familiar with the cravings for a slice of pizza or a cookie. The Indian healthcare brand, Saffola, decided to build its campaign around fighting this want for unhealthy food.
Football teams fairly often experience troubles with stuff. Some players may drop out at the last minute before a match, and there might be no replacement. Adidas offered to find a substitute through WhatsApp. All you need to do is send a message to a WhatsApp hotline and share essential information about the match. In return, Adidas will send a top-notch football player to your game.
Although the campaign only lasted for six days and targeted a specific audience, it has delivered impressive results. In particular, Adidas got a lot of buzz in football media, retail websites, blogs, and so on.
Some of these examples are simple yet effective, while others are difficult to recreate. However, they illustrate the main rules of successful marketing: listen to your audience and know their needs, provide value, and be creative. Want to learn more WhatsApp hacks? Read further.
In a nutshell, a broadcast list is a group of recipients gathered together. ontacts can not see each other and receive your messages separately, which makes them similar to segments in your mailing lists.
These peculiarities make broadcast lists the perfect feature for sending relevant campaigns. For instance, you can gather all your VIP customers in one list and send them exclusive offers or ask existing clients for referrals, and so on. Use this feature to retain and engage your audience.
If you're familiar with Facebook or Instagram stories, WhatsApp statuses may ring a bell for you as well. This feature allows you to share text and multimedia files with all your contacts and receive their feedback. While publishing the update, you may also share it on Facebook. The status expires in 24 hours.
In Instagram marketing, stories are one of the most effective tools, and WhatsApp statuses work well too. You can use them to share special offers, product updates, promo codes, and so on. For instance, you may set up a one-day flash sale for WhatsApp users only.
You can add up to 500 items to your WhatsApp product catalog. Your potential customers may browse through it and share links to some products or ask you questions about them. You may also send catalog items to WhatsApp users or share a link to the whole showcase anywhere online. Catalogs are extremely helpful for small businesses or aspiring entrepreneurs with no websites.
WhatsApp marketing is a golden opportunity to reinforce your brand and build deep, long-lasting relationships with customers. To achieve better results, go beyond WhatsApp and master all the channels your customers prefer. Try Facebook and Telegram messages as well, and reinforce your marketing strategy with email and web push notifications campaigns. To get started with these channels, sign up with SendPulse.
Bonus: Download our free WhatsApp for Customer Care guide to get more pointers on how to use WhatsApp Business to get higher conversion rates, better customer experience, lower costs, and higher customer satisfaction.
WhatsApp is often used for messaging over wi-fi, creating group chats, and marketing by brands. You can download the app from the App Store or Google Play Store to communicate with friends, family, and businesses.
Benefit Cosmetics used the WhatsApp business platform to create a process that can automate bookings for brow and lip waxes, send appointment reminders, and offer additional customer service features.
WhatsApp makes it easy to send appointment reminders and info the client needs to remember for their appointment. If the client wants to modify or cancel their appointment, each message includes a link to the Benefit Cosmetics website.
The State Plate is a food delivery company that operates throughout India. The company wanted to incorporate WhatsApp into its customer support strategy, making it easier to answer customer inquiries without requiring a hands-on approach.
The WhatsApp business app is just like the regular consumer messaging app, but it allows small businesses to message customers 1-on-1 about customer service issues, appointments, and more. However, unlike the consumer app, the business app supports up to four people using the same account to respond to messages.
WhatsAuto is a third-party tool you can use to create chatbots and build better auto-replies. It integrates with multiple messaging apps, including WhatsApp, Messenger, Telegram, and more. You can use WhatsAuto to schedule auto-replies and easily turn auto-replies on and off. 152ee80cbc
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