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Gayathri Konkipudi – Business Analyst Portfolio
Gayathri Konkipudi – Business Analyst Portfolio
Personal Mission Statement
Personal Mission Statement
"The best way to predict the future is to create it." – Peter Drucker
As a business analyst, my mission is to bridge the gap between business goals and actionable solutions by leveraging strong analytical thinking, clear communication, and collaborative problem-solving. Coming from a background in administrative operations, I’ve developed a sharp eye for inefficiencies and a proactive mindset that thrives on streamlining processes and enhancing customer experiences. I’m driven by a passion to create meaningful change and contribute to organizations that value innovation, inclusivity, and integrity. My long-term goal is to become a strategic partner in driving business transformation, using data-driven insights to support decisions that positively impact both operations and people.
Elevator Pitch
Elevator Pitch
Hi, I’m Gayathri Konkipudi—a business analyst with a knack for turning complex problems into clear, workable solutions. My background in operations and customer service gives me a people-first approach to analysis, and I love digging into data and processes to uncover what’s really going on beneath the surface. Whether it’s improving a workflow or bridging communication between technical teams and stakeholders, I’m all about delivering value that lasts. I thrive in environments that challenge me to think critically, adapt quickly, and collaborate meaningfully.
Blog Post with Stakeholder Empathy Map
Blog Post with Stakeholder Empathy Map
Blog Title: The Human Cost of Rising Medical Bills: A Stakeholder Perspective
In Canada, the rising cost of healthcare isn’t just an economic concern—it’s a deeply human one. Despite the publicly funded system, many Canadians still face high out-of-pocket costs for prescriptions, dental, and vision care. This financial burden impacts a wide network of stakeholders, from patients and providers to policymakers and employers. At the center are people trying to make impossible choices—between paying rent or filling a prescription.
To truly address this issue, we need empathy-driven solutions that consider all voices. Below is a visual empathy map to capture the needs and concerns of one of the key stakeholders: Patients.
Empathy Map – Patients
Empathy Map – Patients
Says
““Why is this so expensive?”
“I thought healthcare was covered.”
“I just want to get better.”
Thinks
“How will I afford this treatment?”
“Should I skip it to save money?”
“What if my condition gets worse?”
Does
Delays or skips medication
Looks for cheaper alternatives
Tries to avoid going to the doctor
Feels
Stressed
Anxious
Frustrated
Alone
Case Study: Improving the User Login Experience
Case Study: Improving the User Login Experience
Objective:
To enhance the user login experience on a digital platform by making it more secure, intuitive, and efficient. The goal was to reduce login failures, improve retention, and minimize support requests related to login issues.
Key Stakeholders:
End Users – Expected a smooth and reliable login process.
UX/UI Design Team – Focused on creating an accessible and visually clear interface.
IT & Security Teams – Ensured system compliance, encryption, and secure authentication.
Customer Support – Handled login-related queries and reset requests.
Business Leadership – Aimed to improve customer satisfaction while managing costs and risk.
Challenges Identified:
High volume of password reset requests.
Login drop-offs due to poor user experience.
Lack of multi-factor authentication.
Limited accessibility across devices.
Solution Implemented:
Introduced Multi-Factor Authentication (MFA) and optional biometric login.
Redesigned the login interface for clarity, mobile compatibility, and accessibility.
Added Single Sign-On (SSO) to streamline repeat access.
Upgraded backend authentication for better security and speed.
Rolled out support documentation and in-app guidance to assist users.
Outcome & Impact:
25% improvement in successful login rates.
40% decrease in password reset requests, easing the burden on support teams.
15% increase in user retention, especially among mobile users.
30% reduction in customer support costs tied to login issues.
Strengthened security posture and better alignment with compliance standards.
Takeaway:
This project demonstrated how combining stakeholder input, user-centered design, and strong analytical practices can lead to meaningful improvements in both user satisfaction and business outcomes.
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