Cyclistic, a fictional bike share company from Chicago has grown to a fleet of 5800 bicycles and 692 stations spread across Chicago. Since its inception in 2016, bike-share program has successfully manage to sell to the general public. They offer different pricing plans to their customers and they can be categorizes into two: Casual-riders and member-riders.

Now the companies marketing manager thinks that the future of the company's future success depends on maximizing the number of annual memberships i.e. member-riders. So the goal is to convert existing casual-rider to take annual membership instead of target new customer.