From Innovation to Market Launch
From Innovation to Market Launch
Intellectual Property strategy, technology commercialisation and business development for innovators, startups and technology-driven companies.
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Structure
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Launch
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GANTRY IP Blog
GANTRY IP Blog
Latest publications
IP Valuation: When Theory Meets Practice
IP Valuation: When Theory Meets Practice
13.07.2026
Effective IP valuation requires a holistic approach that integrates legal, technical, commercial, and financial considerations to support informed decision-making. A comprehensive valuation considers the legal strength of the IP, technical feasibility, market demand, manufacturing capability, commercialisation strategy, and complementary IP assets ...
Case Study: IP Strategy and Go-to-Market Challenges in Road Infrastructure
Case Study: IP Strategy and Go-to-Market Challenges in Road Infrastructure
8.07.2026
I had the opportunity to be part of a really interesting project that shaped my vision of IP from a business perspective. I joined a small company in the road and airport infrastructure industry. We had no large budget, no strong market position, and no established reputation. What we did have was an enthusiastic founder, four passionate people (including me), and the belief that innovation could open doors that traditional sales could not.
Beyond Protection: How Intellectual Property Increases Enterprise Value
6.07.2026Beyond Protection: How Intellectual Property Increases Enterprise Value
Today, investors rarely invest in patents, trademarks, or software simply because they exist. They want to invest in predictable future earnings.
Well-structured intellectual property helps businesses build recurring revenue, reduce commercial risk, and create scalable business models—all factors that can justify higher company valuations. In this post, I explain why IP is not only a legal asset but also a financial one, and how licensing strategies and ownership structures can influence Enterprise Value and investor confidence.
Protect your technology > Structure your IP and other intangible assets | Launch and commercialise your ideas
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