Privacy Policy

FireX Lab is an independent game development and publishing company specializing in mobile and PC games. We create interactive entertainment experiences designed for global audiences.

FireX Lab (“FireX Lab”, “we”, “us”, or “our”) respects the privacy of all users who access our games, applications, websites, and related services (collectively referred to as the “Services”).

This Privacy Policy explains how we collect, process, store, and share personal data when you use our Services.

If you are under the legal age in your country, please review this policy with a parent or legal guardian before using our Services.

The purpose of this Privacy Policy is to provide clear and transparent information about:

• Why we collect data

• What data we collect

• How we use it

• With whom it may be shared

• What rights you have

If you have questions regarding this Privacy Policy or data protection practices, you may contact us using the information provided at the end of this document.

FireX Lab Games and Applications

Why does FireX Lab collect data?

When you install or use FireX Lab games and applications, certain information may be collected automatically or provided voluntarily by you.

We collect data to:

1. Provide and operate our games

2. Improve gameplay experience

3. Maintain security and prevent fraud

4. Analyze performance and stability

5. Display advertisements (where applicable)

We only collect information that is necessary for legitimate business purposes.

Legal Bases for Processing

Where required by applicable law, FireX Lab relies on the following legal bases:

1. Legitimate Interest
To operate, maintain, and improve our games and internal analytics systems.

2. Performance of a Contract
To deliver the game or service you downloaded.

3. User Consent
For personalized advertising and certain third-party analytics tools where consent is required.

You may withdraw consent at any time via in-app privacy settings.

What Data Does FireX Lab Collect?

FireX Lab does not intentionally collect information that directly identifies you (such as full name or home address) unless voluntarily provided.

The data collected may include:

Technical and Device Information

• IP address

• Device model and manufacturer

• Operating system and version

• Screen resolution

• Language settings

• Time zone

• Network type

• App version

Advertising Identifiers

• Google Advertising ID (AAID)

• Apple Identifier for Advertisers (IDFA)
  These identifiers can be reset or limited in your device settings.

Gameplay Information

• Game progress

• In-app purchases

• Session duration

• Ad interactions

• Crash logs

Account Data (Optional Login)

If you choose to sign in using Apple or Google:

• Hashed email address (for account recovery only)

We do not collect passwords or access third-party account details.

With Whom May Your Data Be Shared & Why?

We do not sell personal data.

However, we may share limited information with third-party service providers necessary to operate our Services.

Where consent is required by law, data is shared only after consent is provided.

Categories of Recipients

Advertising Partners
Used to monetize free games and deliver ads.

Examples may include:

• Google AdMob

• Unity Ads

• AppLovin

• IronSource

• Chartboost

These partners may collect data through SDK integrations in our apps.

Analytics Providers

Used to analyze gameplay performance and user engagement.

Examples may include:

• Firebase

• GameAnalytics

• Adjust

Each partner operates under its own privacy policy.

Authorities

We may disclose information if legally required by applicable laws or court orders.

FireX Lab Website

Our website is primarily informational.

Why do we collect website data?

When you visit our website, certain technical information may be automatically collected to:

• Ensure proper operation

• Improve website performance

• Analyze traffic

We may use cookies and similar technologies for analytics and functionality purposes.

You can manage cookies in your browser settings.

What Website Data Is Collected?

• Browsing activity

• Anonymous IP information

• Device/browser information

• Voluntarily submitted contact details

If analytics tools are used, they are configured to minimize personal identification.

Social Media Features

Our website may include links or social sharing tools.
When you interact with those features, the respective social media platform’s privacy policy applies.

How Long Do We Keep Your Data?

Personal data is retained only as long as necessary for:

• Service operation

• Legal compliance

• Security monitoring

Typical retention periods:

• Advertising identifiers: up to 13 months

• Internal analytics: up to 24 months

• Support communications: as reasonably required

Data is deleted or anonymized once no longer necessary.

Children’s Data

Our Services are not directed to children under 13 (or equivalent minimum age in your jurisdiction).

We do not knowingly collect personal data from children under this age.

If such data is discovered, it will be deleted promptly.

Parents may contact us for review or deletion requests.

International Transfers

Some service providers may operate outside your country of residence.

Where international transfers occur, FireX Lab ensures:

• Adequate data protection safeguards

• Contractual protections

• Secure data handling standards

Your Rights

Depending on applicable laws, you may have the right to:

• Access your personal data

• Request correction

• Request deletion

• Withdraw consent

• Restrict processing

• Object to certain uses

• Request data portability

• File a complaint with a supervisory authority

You may also:

• Reset your advertising identifier

• Disable personalized ads in device settings

• Withdraw consent via in-app privacy controls

Consent Withdrawal and Opt-Out

You may modify your consent preferences at any time within the Privacy Settings section of our applications.

If you opt out of personalized advertising:

• You may still see ads

• Ads may be less relevant

Opting out may also limit certain analytics processing.

Security Measures

We implement appropriate technical and organizational measures, including:

• Encrypted data transmission

• Secure cloud storage

• Restricted internal access

• Monitoring against unauthorized access

Changes to This Policy

We may update this Privacy Policy from time to time.

Updates will be reflected by revising the effective date and, where appropriate, notifying users within the app or website.

Continued use of our Services after updates indicates acceptance.

Contact

FireX Lab
Data Controller

Email: Support@firexlabgame.com

If you have any questions about this Privacy Policy or data protection practices, please contact us.