This Privacy Policy describes how FZ_Flashes ("we," "us," or "our") collects, uses, and shares information about you when you use our mobile game, Aether Flow (the "Game").
By downloading and playing our Game, you agree to the collection and use of information in accordance with this policy. If you are in the European Economic Area (EEA), UK, or other relevant regions, you will also be asked to consent to data collection and use for personalized advertising via an in-game pop-up managed by Google's User Messaging Platform (UMP).
We do not require user accounts and do not directly collect Personally Identifiable Information (PII) like your name or email address to play the game.
However, our Game integrates third-party services that may collect data automatically to function correctly, provide features, and improve the experience. The types of data collected may include:
Gameplay Data: Information related to your game progress (e.g., levels completed, currency earned/spent, hints used). This is primarily stored locally on your device but may be backed up via Google Play Games Services if you choose to sign in.
Device Information: Including but not limited to device model, operating system version, IP address, country code, device language, mobile network information, and other device identifiers (like Firebase Installation ID).
Advertising ID: Your unique device advertising identifier (e.g., Google Advertising ID "AAID" on Android). Used by ad partners for serving advertisements. You can typically reset this or opt-out of personalization in your device settings.
Purchase Information: If you make an in-app purchase (IAP), the transaction is processed securely by the Google Play Store. We receive confirmation (non-identifiable receipt data) but do not collect or store payment details like credit card numbers.
Ad Interaction Data: Information about the ads shown to you and your interactions with them (e.g., views, clicks, installs generated).
Configuration Data: Non-personal data may be used by services like Unity Remote Config to fetch game settings or offer details (e.g., device type, region) but we do not use it to personally identify you.
Crash Data: If the game crashes, technical information about the crash (such as device state, device model, OS version, and stack traces) may be collected via services like Firebase Crashlytics to help us diagnose and fix bugs. This may include a Firebase Installation ID to help aggregate reports but is not designed to personally identify you.
Analytics & Usage Data: Information about how you interact with the Game, such as session duration, features used, levels attempted/completed, and other gameplay events. This is collected via services like Firebase Analytics to understand player behavior and improve the game.
We and our partners use the collected information for purposes including:
Operating and Improving the Game: Saving progress, fixing bugs, analyzing gameplay patterns and analytics data to balance difficulty and improve user experience.
Providing In-App Purchases: Verifying transactions and delivering purchased digital items.
Serving Advertisements: Displaying contextual and potentially personalized advertisements (where consent is given). Ad revenue helps keep the game free. Data is used for frequency capping (limiting how often you see the same ad), measuring ad effectiveness, and personalization.
Delivering Remote Configuration: Providing updated game settings or special offers (like timed sales).
Troubleshooting & Stability: Using crash data (Firebase Crashlytics) to identify, diagnose, and fix crashes and technical issues, improving game stability.
Analytics: Using usage data (Firebase Analytics) to understand how players engage with the game, which features are popular, and where players might encounter difficulties.
Compliance: Enforcing our terms and meeting legal obligations.
We do not sell your personal data. We integrate third-party Software Development Kits (SDKs) to provide core game functionalities. These partners collect and process data under their own privacy policies. We may share necessary data with them (like Advertising ID, IP Address, device info, relevant gameplay events) to enable their services.
We encourage you to review their policies:
Google (Play Services, AdMob, Firebase Crashlytics, Firebase Analytics, UMP): https://policies.google.com/privacy and https://policies.google.com/technologies/ads
Firebase Privacy: https://firebase.google.com/support/privacy
Unity (Engine, Ads, Remote Config, IAP): https://unity.com/legal/privacy-policy
ironSource (LevelPlay Mediation & Ads): https://www.is.com/privacy-policy/
Meta Audience Network (Ads): https://www.facebook.com/privacy/policy/
InMobi (Ads): https://www.inmobi.com/privacy-policy/
Mediation: Note that we use ironSource LevelPlay as a mediation platform. This service manages ad requests to multiple networks (including AdMob, Unity Ads, Meta, InMobi and ironSource itself) to optimize ad delivery. Data may be shared between LevelPlay and these networks as needed for ad serving and reporting, subject to your consent choices where applicable.
Our Game is intended for a general audience and is not directed to children under the age of 13 (or the relevant minimum age in your jurisdiction, such as 16 in the EEA/UK). We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so we can promptly take steps to remove it.
If you are located in the European Economic Area (EEA) or the UK, you have certain data protection rights. We use Google's User Messaging Platform (UMP) to request your consent for collecting, sharing, and using personal data for personalized advertising and analytics purposes.
Consent: You will be shown a consent form when you first launch the game (or as required by updates). Your choices determine whether personalized ads and certain analytics data collection are enabled.
Withdrawal/Changing Consent: You can change your consent choices at any time via the "Privacy Settings" button in the game's Settings menu. This button will re-display the consent form, allowing you to update your preferences.
Opt-Out of Personalized Ads: Regardless of location, you can typically limit ad tracking used for personalization by resetting your Advertising ID and/or enabling the opt-out setting in your device's system settings (e.g., Settings > Google > Ads OR Settings > Privacy > Advertising on Android). Note that you may still see contextual ads that are not based on your activity.
Data Access/Deletion: For data held by third-party services (Google, Unity, ad networks), please refer to their respective privacy policies linked above for information on how to exercise your rights (access, correction, deletion) directly with them. We do not maintain central servers storing identifiable personal user data collected directly by the game itself beyond potentially anonymized or aggregated analytics/crash reports. Game progress saved via Google Play Games can be managed through your Google account.
We may update this Privacy Policy occasionally to reflect changes in our practices or for legal reasons. We will inform you of significant changes by posting the updated policy, usually with an updated effective date, on our Google Play Store listing and/or the website hosting this policy. We recommend reviewing it periodically. Your continued use of the Game after changes constitutes acceptance of the updated policy.
If you have questions about this Privacy Policy, please contact us at:
fzflashesarts@gmail.com