Behavioral Analysis is Expensive - Behavioral Analysis therapy can cost at least $120 an hour and clients vary from attending between 10 and 20 hours weekly.
Insufficient training and bias - This is referred to as the Dunning-Kruger effect, where "individuals are unable to reliably and objectively assess their own level of competence and, just as importantly, their level of incompetence" (Schlösser, Dunning, Johnson, & Kruger, 2013).
The use of jargon in published works - As a result of this, when non-experts who are unfamiliar with Behavioral Analysis terminology come across these studies, they misinterpret the information in the context of the field.
Lack of Highly-Trained ABA Therapists - Since Behavioral Analysis is a small discipline, there hasn't been a large number of trained professionals that have been receiving experience with ABA techniques