Whenever you want to post a news article or share some breaking news you want that to rank higher. Is it possible without news optimizations? Certainly not and therefore you must stay updated about methods of optimizing your news story to rank better on Google News.
If you want your news articles to reach more readers or get more traffic then Google News is the platform where you need to target. Google News collects the articles published on the internet and serves them to the users as per their location and interests.
If you want more readers to read your articles, news optimization is mandatory. Continue reading and find out how SEO can boost traffic to your news website.
Google News is a search engine developed by Google, that continuously presents links to various published articles or websites from all around the world to readers who might be interested based on their proclivities.
At present, it is available in 35 languages. Google News has an app for all the platforms like iOS, Android and the Web app.
Users use Google News for the following purposes:
To discover the latest events, updates and content published by different publishers worldwide.
To subscribe to specific news or article websites
To bookmark the articles and share those
Before we begin with SEO tips, you need to understand a few important things about Google News. So, check out first Google’s new content policies pointed out below.
Your website has to be a genuine news site to appear on Google News. Keep in mind that the blog section of your business website is not eligible for it.
When writing about recent events you should prepare fresh and plagiarism-free content. Besides, you will have to publish the content regularly.
You must mention your company’s name, the author’s name, and also the date on the articles.
Submitting your website to the Google News publisher centre is a must. It allows all news article publishers to utilize Google News to customize their content preferences. Besides, it also helps to manage your branding and appearance on Google News. Moreover, you won’t have to wait for the submission of your content as you can do it directly.
Check out the following recommendations for your news articles for Google News.
Google News is not for any news website but for dedicated new sites known for offering updated and latest news.
Having reliable authors for preparing your articles is essential.
You must maintain your news site daily with fresh content.
Maintaining the “about us” page is also important for offering transparency. This page informs about the organizations, the editorial staff, and also about the author.
Following are some tips that any leading SEO service provider in India would suggest, so take a look.
Creating important and relevant news articles for your readers is important. After all, readers must find all relevant information and answers from your article. Moreover, the articles must show up when visitors insert specific search terms to determine their relevance. Therefore, you must prepare the article by including the right keywords. Consequently, it will find its place in the top stories.
You must never forget to link your tag pages or topic pages appropriately. To establish connections between different entities Google utilizes its knowledge graph. It becomes easier for Google to relate the pages with corresponding entities when you create tag pages and interlink them. It also increases the chances for your sites to show up in Google News. Above all, by avoiding interlinking you are going to lose visitors.
Generally, your website visitors look for the latest news articles. It becomes difficult to find older ones on your websites. That’s why you must organize the crawling path to help Google associate the older and new articles.
Google bots are unable to crawl old pages of your site using the “load more” option. It happens because the site engine crawlers only use the links and clicking on the buttons is impossible. So, you must focus on building appropriate crawl paths to help search engines easily find older articles.
Your news site’s E-A-T plays a vital role in helping you secure a better position in the top stories section. At the end of the news article, you must include author bios and editorial policies. You will see improvement in your site’s online visibility. So, include a short author bio to prove your expertise and authority.
Your website’s ranking cannot improve with a slower server response time. In case you don’t improve the server response time, your website will stay slow, which is not great. That’s why change your website hosting service and choose a reliable one to speed up the server response time. By improving the server response time, you are also speeding up the crawling.
To let your website visitors navigate your website smoothly, you must create navigation links. Google checks all the navigation and sub-navigation links to verify your expertise. Only with relevant links can you get better SEO scores. Therefore, only choose useful links for your website for better SEO benefits.
As your website is a news site, it must include the latest news. You must keep it updated with all the latest information. After all, site visitors always look for updated information from a news site. Irrelevant news with old content will not help you secure a better ranking.
To increase organic traffic to all business websites, SEO is a valuable strategy. Updated SEO strategies are required for your news articles to rank higher in Google News.
To plan for better SEO benefits, try following the guidance we have provided here. Above all, if you want to use SEO to increase traffic to your website, choosing reputable SEO service providers in India is a good option.