SEO Tips For Google News: What You Must Know?

Whenever you want to post a news article or share some breaking news you want that to rank higher. Is it possible without news optimizations? Certainly not and therefore you must stay updated about methods of optimizing your news story to rank better on Google News.

If you want your news articles to reach more readers or get more traffic then Google News is the platform where you need to target. Google News collects the articles published on the internet and serves them to the users as per their location and interests.

If you want more readers to read your articles, news optimization is mandatory. Continue reading and find out how SEO can boost traffic to your news website.

What is Google News?

Google News is a search engine developed by Google, that continuously presents links to various published articles or websites from all around the world to readers who might be interested based on their proclivities.

At present, it is available in 35 languages. Google News has an app for all the platforms like iOS, Android and the Web app.

Users use Google News for the following purposes:

1. To discover the latest events, updates and content published by different publishers worldwide.

2. To subscribe to specific news or article websites

3. To bookmark the articles and share those

Some important SEO tips for Google News

Following are some tips that any leading SEO service provider in India would suggest, so take a look.

• Relevant content:

Creating important and relevant news articles for your readers is important. After all, readers must find all relevant information and answers from your article. Moreover, the articles must show up when visitors insert specific search terms to determine their relevance. Therefore, you must prepare the article by including the right keywords. Consequently, it will find its place in the top stories.

• Improve your internal linking structure:

You must never forget to link your tag pages or topic pages appropriately. To establish connections between different entities Google utilizes its knowledge graph. It becomes easier for Google to relate the pages with corresponding entities when you create tag pages and interlink them. It also increases the chances for your sites to show up in Google News. Above all, by avoiding interlinking you are going to lose visitors.

• Building a clear crawl path is a must:

Generally, your website visitors look for the latest news articles. It becomes difficult to find older ones on your websites. That’s why you must organize the crawling path to help Google associate the older and new articles.

Google bots are unable to crawl old pages of your site using the “load more” option. It happens because the site engine crawlers only use the links and clicking on the buttons is impossible. So, you must focus on building appropriate crawl paths to help search engines easily find older articles.

• The author bio is vital:

Your news site’s E-A-T plays a vital role in helping you secure a better position in the top stories section. At the end of the news article, you must include author bios and editorial policies. You will see improvement in your site’s online visibility. So, include a short author bio to prove your expertise and authority.

• Check server response time:

Your website’s ranking cannot improve with a slower server response time. In case you don’t improve the server response time, your website will stay slow, which is not great. That’s why change your website hosting service and choose a reliable one to speed up the server response time. By improving the server response time, you are also speeding up the crawling.

• The wise selection of navigation links:

To let your website visitors navigate your website smoothly, you must create navigation links. Google checks all the navigation and sub-navigation links to verify your expertise. Only with relevant links can you get better SEO scores. Therefore, only choose useful links for your website for better SEO benefits.

• Fresh content:

As your website is a news site, it must include the latest news. You must keep it updated with all the latest information. After all, site visitors always look for updated information from a news site. Irrelevant news with old content will not help you secure a better ranking.

Conclusion

To increase organic traffic to all business websites, SEO is a valuable strategy. Updated SEO strategies are required for your news articles to rank higher in Google News.

To plan for better SEO benefits, try following the guidance we have provided here. Above all, if you want to use SEO to increase traffic to your website, choosing reputable SEO service providers in India is a good option.