Pressed Powder Market size was valued at USD 5.2 Billion in 2022 and is projected to reach USD 8.4 Billion by 2030, growing at a CAGR of 6.2% from 2024 to 2030.
The South Korea pressed powder market has shown considerable growth, with diverse applications catering to the needs of both women and men. Pressed powder, often used in the beauty and cosmetic industry, is a popular product for enhancing complexion and controlling shine. In South Korea, where skincare and beauty are integral parts of daily routines, pressed powder has become a crucial item in many makeup kits. Women, in particular, form the largest consumer segment in this market, as pressed powders are widely used to set makeup, reduce excess oil, and create a matte finish. The demand is driven by beauty trends, innovative formulations, and increasing awareness about skin health and protection from environmental factors like pollution.
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The market for pressed powders by application is heavily influenced by societal beauty standards and the growing influence of Korean skincare and cosmetic products worldwide. In addition to traditional pressed powder applications, there has been a growing trend toward multi-functional products, such as those with added skincare benefits, like SPF protection or hydration, catering to the diverse needs of consumers. As South Korea's beauty market continues to evolve, the demand for pressed powder products with advanced formulations, unique packaging, and customized benefits is likely to increase further. These innovations allow consumers to choose products suited to specific skin types, tones, and preferences, providing them with more options to personalize their beauty routines.
The women’s segment is the largest and most significant application category in the South Korean pressed powder market. South Korean women prioritize achieving a flawless and natural look, which has significantly contributed to the popularity of pressed powders. These products are commonly used to set makeup, control oil, and maintain a matte finish throughout the day. Pressed powder formulations often cater to different skin types, offering oil-absorbing properties, pore-blurring effects, and smooth coverage. In addition, there has been an increasing demand for pressed powders that include skincare benefits such as hydration, sun protection, and anti-aging properties, making these products more than just a makeup tool but also a skincare essential.Women in South Korea are known for their rigorous beauty routines, and pressed powders are considered an indispensable part of this process. The growing popularity of beauty trends, such as the dewy skin look or "glass skin" trend, has also led to the development of more lightweight and translucent pressed powders that provide a more natural finish. As consumers demand products that are gentle on the skin and offer long-lasting results, beauty brands are focusing on improving the quality and performance of pressed powders. This segment continues to expand, driven by product innovation, the rising influence of K-beauty, and a strong emphasis on skin health and beauty standards.
While the men’s segment for pressed powder in South Korea is smaller than the women’s, it is growing steadily. More South Korean men are becoming conscious of their skin appearance and are adopting grooming and skincare routines. Pressed powder products in the men’s segment are primarily used for controlling oil, reducing shine, and achieving a more even skin tone. These products cater to a male consumer base that values simplicity and functionality in their beauty products. Men typically prefer matte, lightweight, and subtle coverage, and there is a demand for pressed powders that offer a natural, almost invisible finish.As men’s grooming and skincare markets expand in South Korea, pressed powders designed specifically for men are becoming more prevalent. These products often come in neutral tones and provide coverage without appearing heavy or noticeable. The increasing focus on personal appearance, social media influence, and the acceptance of skincare routines among men are driving growth in this segment. Men are increasingly seeking products that offer convenience and efficiency while still delivering professional and polished results. As the male grooming market in South Korea continues to evolve, the demand for pressed powders and other cosmetic products tailored to men is expected to increase.
The South Korean pressed powder market is experiencing several notable trends. One of the most significant trends is the increasing consumer preference for multifunctional beauty products. Consumers are looking for pressed powders that offer more than just coverage; they seek additional skincare benefits, such as sun protection (SPF), hydration, and anti-aging properties. This demand is leading beauty brands to innovate and create products that combine makeup and skincare benefits in one, allowing consumers to simplify their routines without compromising on results.Another key trend is the rise of eco-friendly and sustainable packaging in the beauty industry. South Korean consumers, particularly younger generations, are increasingly concerned about environmental impact. As a result, beauty brands are adopting sustainable packaging solutions for their pressed powder products, such as recyclable containers and refillable packaging. Additionally, the increasing popularity of K-beauty and global demand for Korean skincare and cosmetic products is significantly contributing to the growth of the pressed powder market in South Korea, with many international consumers seeking high-quality pressed powders that meet specific skin needs.
The South Korean pressed powder market presents numerous opportunities for both established brands and new entrants. As consumers continue to seek personalized beauty experiences, there is an opportunity for brands to expand their product offerings to cater to diverse skin tones, types, and concerns. Customized pressed powders, which cater to specific needs such as oil control, brightening, and pore minimization, are expected to see increasing demand. Additionally, brands can explore collaborations with popular K-beauty influencers to increase visibility and reach a broader audience.Furthermore, the rise of men’s grooming and beauty is a promising opportunity for brands to develop pressed powder products specifically designed for men’s skincare needs. By targeting this growing consumer segment with unique formulations, marketing strategies, and product designs, companies can tap into an underserved market. The growing demand for eco-conscious products also presents a lucrative opportunity for companies that can offer sustainable pressed powder products, whether through eco-friendly ingredients or packaging. These opportunities are expected to fuel growth and competition in the South Korean pressed powder market.
1. What are the main benefits of using pressed powder in South Korea? Pressed powder provides a matte finish, controls oil, sets makeup, and enhances complexion.
2. Why is South Korea a key market for pressed powders? South Korea’s strong skincare culture, beauty trends, and high consumer demand make it a vital market for pressed powders.
3. Are pressed powders in South Korea formulated for specific skin types? Yes, pressed powders are often formulated to cater to various skin types, including oily, dry, and sensitive skin.
4. How do Korean beauty trends influence the pressed powder market? Korean beauty trends, like "glass skin," emphasize a natural and flawless complexion, which drives innovation in pressed powder formulations.
5. What innovations are seen in the South Korean pressed powder market? Innovations include multi-functional powders with skincare benefits such as SPF, hydration, and anti-aging properties.
6. What role does sustainability play in the South Korean pressed powder market? Sustainability is becoming a significant focus, with brands offering eco-friendly packaging and cruelty-free products.
7. Is there a growing demand for pressed powders in the men's segment in South Korea? Yes, the men’s grooming market in South Korea is growing, and pressed powders tailored for men’s needs are gaining popularity.
8. How do pressed powders contribute to the overall skincare routine in South Korea? Pressed powders provide oil control, smooth skin appearance, and help maintain makeup longevity, making them a key part of daily routines.
9. Are there any popular pressed powder brands in South Korea? Yes, popular K-beauty brands like Etude House, Innisfree, and Laneige offer pressed powders that cater to different skin needs.
10. What is the future outlook for the South Korean pressed powder market? The market is expected to grow, driven by product innovation, men’s grooming trends, and the demand for multifunctional beauty products.
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Charlotte Tilbury
Maybelline Fit Me
LOreal
Clinique
Bobbi Brown
MAC
Make Up For Ever
Neutrogena
E.L.F.
Fenty Beauty
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