Moscato Wine Market was valued at USD 2.5 Billion in 2022 and is projected to reach USD 4.0 Billion by 2030, growing at a CAGR of 7.0% from 2024 to 2030.
In the 2018 to 2022 period, the key drivers behind the growth of Moscato wine included millennials and Gen Z embracing sweeter wines, as well as the expanding reach of Moscato through online sales channels and retail promotions. The trend was particularly noticeable in the U.S., Europe, and Asia-Pacific regions. In 2020, the global demand for Moscato wines surged due to the pandemic, where consumers sought more affordable indulgences while spending more time at home. The growth trajectory continued as global wine consumption remained steady, but Moscato’s relative affordability and lighter taste attracted first-time wine drinkers and casual enthusiasts.
As we transition into 2023 and beyond, the demand for Moscato wine is expected to shift. While demand will continue to grow, there is a more cautious outlook as consumers move towards exploring drier and more complex wine profiles, influenced by health-conscious choices and evolving palates. The rise of sparkling Moscato, such as Moscato d’Asti, continues to hold a strong position, but premium Moscato wines, focusing on quality rather than volume, will become more dominant. Sustainability, organic production methods, and minimal intervention winemaking are trends gaining traction, particularly with younger, eco-aware consumers.
Emerging markets in Latin America and Africa are anticipated to increase their Moscato wine consumption, providing a new avenue for growth. By 2033, it is projected that Moscato will solidify its place as a key player in the global wine market, though its share of the overall wine market may stabilize as other varietals like Rosé and Pinot Noir gain in popularity. Importantly, technological innovations in production, distribution, and consumer engagement via e-commerce platforms will continue to make Moscato wines more accessible and appealing to a broader audience.
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The Moscato wine market has undergone significant changes from 2018 to 2022, with key trends shaping the demand landscape, and looking ahead, the market's demand is expected to evolve further from 2023 to 2033. From 2018 to 2022, Moscato wines gained immense popularity due to their approachable sweetness, low alcohol content, and growing presence in social media and influencer-driven trends. This era saw Moscato become synonymous with lighthearted, celebratory moments, which helped it break into new consumer segments across global markets.
Barefoot
Stella Rosa
Bartenura
Sutter Home
Franzia
Beringer
Riunite
Saracco
Skinnygirl
Bota Box
Earl Stevens
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Moscato Wine Market
Online Sales
Offline Sales
Based on Types the Market is categorized into Below types that held the largest Moscato Wine market share In 2023.
Sparkling and Semi-Sparkling
Still
Pink
Red or Black Muscat
Moscato Dessert Wine
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Moscato Wine Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Moscato Wine Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Moscato Wine Market, By Type
6. Global Moscato Wine Market, By Application
7. Global Moscato Wine Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Moscato Wine Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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