Custom Display Packaging Market

The global custom display packaging market is set for a period of strong growth, with its value projected to rise from USD 24.7 billion in 2025 to USD 39.7 billion by 2035, reflecting a Compound Annual Growth Rate (CAGR) of 5.6%. This robust expansion is being driven by the critical need for brands to differentiate themselves through visually appealing and functional packaging, both in traditional retail and the rapidly growing e-commerce sector.

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Valued at USD 23.4 billion in 2024, the market continues to gain momentum as packaging evolves from a simple container to a powerful marketing tool. Custom display packaging holds a significant 25-30% share within the point-of-sale (POS) display market, highlighting its central role in visual merchandising and influencing impulse purchases.

"We see this in the rate of adoption of some of the sustainable packaging solutions we have developed, where our customers and ultimately the end consumer have been reluctant to make the change due to cost considerations," remarked Mondi CEO Andrew King, a sentiment that underscores the industry's delicate balance between innovation, sustainability, and affordability. For companies, demonstrating environmental responsibility has become not just a compliance necessity but a competitive advantage that builds brand trust and loyalty.

Floor Stand Displays Dominate Retail Footprint

The market is being shaped by specific, high-impact packaging formats. Floor stand displays are projected to hold the largest share, accounting for over 33.8% of the market in 2025. Their strategic placement in high-traffic areas makes them a versatile promotional tool and a functional product holder, favored by retailers for showcasing a wide variety of products from food to electronics. Their cost-effective design and ease of assembly further boost their demand, making them an essential part of in-store marketing strategies.

Paper and Paperboard Lead the Charge for Sustainability

In an era of heightened environmental awareness, material choice is a primary market dynamic. Paper and paperboard are expected to dominate the market with a 62.5% share in 2025, driven by their eco-friendly nature, cost-effectiveness, and design versatility. As a biodegradable and recyclable alternative to plastic, these materials provide excellent surfaces for high-quality graphics, which is crucial for attracting customer attention. This trend is further accelerated by growing regulatory pressure to reduce plastic use and the widespread adoption of circular economy principles globally.

Food and Beverage Industry Drives Bulk Demand

The food and beverage industry is the largest end-user of custom display packaging, with a 38.2% market share in 2025. This sector’s reliance on visually appealing packaging is driven by intense brand competition and the importance of point-of-sale marketing. As the market for packaged and convenience foods expands, especially in emerging economies, companies are leveraging custom displays to boost product visibility and encourage impulse purchases.

These growth rates underscore the market’s responsiveness to both technological innovation in developed economies and rapid retail modernization in emerging ones.

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