OLATOKUNBO ANISULOWO  [SHON ANI]
Riga, Latvia | 

PROFESSIONAL SUMMARY

"In an era of information overload, I provide the clarity and know how to turn data into a dominant market position." 🙂

Creativity gets you noticed, but data-driven interpretation is what wins the market. I utilize tools including AI as a core tactical advantage to decode consumer behavior at scale, turning raw information into influence and influence into revenue.

• Awareness & Consideration: I use analytics and audience segmentation to pierce through the noise, ensuring we don't just reach 'people,' but the exact high-intent prospects who are ready to convert. 

• Engagement & Conversion: By leveraging these digital tools for dynamic content optimization and behavioral triggers, I create frictionless, hyper-personalized journeys that guide users from initial interest to a completed sale with surgical precision.

• Nurturing & Lifetime Value: The strategy doesn’t end at the checkout. I analyze post-purchase patterns, predicting customer needs to drive recurring revenue, reduce churn, and aggressively scale the lifetime value (LTV) of every client.

I bridge the gap between simple data and scalable execution, transforming marketing challenges into a precise, AI-enhanced roadmap for growth. With my skill set deployed across the funnel, our campaign moves beyond the noise to create hyper-personalized customer experiences that drive recurring sales and maximum lifetime value.

CORE COMPETENCIES

• Digital Marketing: GEO and SEO (Technical & Content), Google Analytics, Facebook Pixel, ROAS Optimization, Google Ads, Email & Content Marketing.

• E-Commerce: Storefront Optimization, UX/UI Principles, Payment Gateway Setup, D2C & B2B Strategies.

• Content Creation: Music and Video Production/Editing, Graphic Design, Social Media Management, Copywriting.

• Tools: Google Deep Mind, Meta AI, Canva, Google Workspace. 

PROFESSIONAL EXPERIENCE

SIA JVK Printing | Riga, Latvia
Digital Marketing Specialist | July 2023 – Present

• Lead digital transformation initiatives, managing SEO optimization to drive organic traffic and search rankings.

• Execute graphic and text design for high-engagement social media campaigns across Facebook, Instagram.

• Oversee technical integrations, including Website-to-Google Analytics and Facebook Pixel setup for precise data tracking.

• Utilize AI tools to streamline content creation and campaign management processes.

• Conduct data analysis to generate monthly reports on campaign performance and ROAS.

Verifeye Online | Riga, Latvia
Team Leader & Customer Care Specialist | April 2022 – Present

• Supervise a team of agents in the online identity verification sector, serving as the primary point of contact for escalations.

• Spearhead the recruitment life cycle: interviewing, hiring, and training new agents to ensure high service standards.

• Create and manage monthly work schedules to ensure 24/7 operational coverage.

• Monitor team performance KPIs and provide coaching to improve quality assurance.

Mogotel Development Holdings | Riga, Latvia (Remote/Hybrid)
Customer Care Specialist (German Speaking) | October 2022 – May 2023

• Managed reservations and guest relations for Wyndham Garden Munich Messe, utilizing fluent German skills.

• Handled complex invoicing, refunds, and conflict resolution via Booking.com and internal systems.

• Collaborated with Front Office and Revenue departments to maximize booking efficiency and occupancy.

Funky Zulu Nigeria Ltd. | Abuja, Nigeria
Co-Founder & Creative Director | April 2018 – February 2022

• Founded and scaled a digital agency, overseeing client procurement and business development.

• Directed creative projects including video production, animation, and web design for diverse clients.

• Developed and executed comprehensive advertising and marketing campaigns.

Nyeusi Charity | London, UK (Remote/Nigeria)
Project Coordinator (Volunteer) | January 2020 – August 2021

• Coordinated social impact projects and implemented on-ground activations in Nigeria.

• Produced compelling video content and graphic assets to drive donor engagement on social media.

EDUCATION & CERTIFICATIONS

• Google Career Certificate: Digital Marketing and E-commerce (2023)

• Certificate: Introduction to Music Business, Berklee College of Music (EdX)

• Certificate: Introduction to Philosophy, MIT (EdX)

• Language Certificate (B1): Bildungs Werk für Friedens Arbeit, Bonn, Germany

LANGUAGES

• English: Native/C2

• German: Intermediate/B1

• Latvian: Intermediate/B1