OLATOKUNBO ANISULOWO  [SHON ANI]
Riga, Latvia | 

PROFESSIONAL SUMMARY

"A Digital marketing or an E-commerce success isn’t about being the loudest; it’s about being the most observant. 

While creativity catches the eye, data or information and interpretation is key to the strategic growth that actually wins the market. I translate both simple and complex consumer patterns into high-impact results, turning information into influence.

Understanding the ‘why’ is the only way to move beyond the noise and create conversions/sales, even recurring ones for the business and at great value to customers/clients". Instead of struggling to be heard above the noise, we can use insights to meet customers/clients exactly where they are. 

When we stop guessing and start listening to what the numbers are telling us, the path to growth becomes clear. Ultimately, the collection of data and analysis transforms marketing challenges into a streamlined roadmap for success, making it easier than ever to turn information into lasting/scaleable impact.

CORE COMPETENCIES

• Digital Marketing: GEO and SEO (Technical & Content), Google Analytics, Facebook Pixel, ROAS Optimisation, Google Ads

• E-Commerce: Storefront Optimisation, UX/UI Principles, Payment Gateway Setup, D2C & B2B Strategies.

• Content Creation: Music and Video Production/Editing, Graphic Design, Social Media Management, Copywriting.

• Tools: Google Workspace, Adobe Creative Suite, AI Marketing Tools, CRM Systems.

PROFESSIONAL EXPERIENCE

SIA JVK Printing | Riga, Latvia
Digital Marketing Specialist | July 2023 – Present

• Lead digital transformation initiatives, managing SEO optimisation to drive organic traffic and search rankings.

• Execute graphic and text design for high-engagement social media campaigns across Facebook, Instagram.

• Oversee technical integrations, including Website-to-Google Analytics and Facebook Pixel setup for precise data tracking.

• Utilize AI tools to streamline content creation and campaign management processes.

• Conduct data analysis to generate monthly reports on campaign performance and ROI.

Mogotel Development Holdings | Riga, Latvia (Remote/Hybrid)
Customer Care Specialist (German Speaking) | October 2022 – May 2023

• Managed reservations and guest relations for Wyndham Garden Munich Messe, utilising fluent German skills.

• Handled complex invoicing, refunds, and conflict resolution via Booking.com and internal systems.

• Collaborated with Front Office and Revenue departments to maximise booking efficiency and occupancy.

Verifeye Online | Riga, Latvia
Team Leader & Customer Care Specialist | April 2022 – September 2022

• Supervise a team of agents in the online identity verification sector, serving as the primary point of contact for escalations.

• Spearhead the recruitment life cycle: interviewing, hiring, and training new agents to ensure high service standards.

• Create and manage monthly work schedules to ensure 24/7 operational coverage.

• Monitor team performance KPIs and provide coaching to improve quality assurance.

Funky Zulu Nigeria Ltd. | Abuja, Nigeria
Co-Founder & Creative Director | April 2018 – February 2022

• Founded and scaled a digital agency, overseeing client procurement and business development.

• Directed creative projects including video production, animation, and web design for diverse clients.

• Developed and executed comprehensive advertising and marketing campaigns.

Nyeusi Charity | London, UK (Remote/Nigeria)
Project Coordinator (Volunteer) | January 2020 – August 2021

• Coordinated social impact projects and implemented on-ground activations in Nigeria.

• Produced compelling video content and graphic assets to drive donor engagement on social media.

EDUCATION & CERTIFICATIONS

• Google Career Certificate: Digital Marketing and E-commerce (2023)

• Certificate: Introduction to Music Business, Berklee College of Music (EdX)

• Certificate: Introduction to Philosophy, MIT (EdX)

• Language Certificate (B1): Bildungswerk für Friedensarbeit, Bonn, Germany

LANGUAGES

• English: Native/C2

• German: Intermediate/B1

• Latvian: Intermediate/B1