Our years in traditional media, digital marketing and journalism [and our understanding of the essence of communication] left us with a unique perspective on digital marketing. We see it as a Fugazi.  
We combine the essence of communication and digital technologies with old-school marketing and real journalism to actually achieve real marketing objectives and results that are currently lacking in the digital marketing space. As we do this, we disrupt the digital marketing space and bring about a new digital philosophy that transforms the digital world.