C I Adventures

I had the privilege of working for C I Adventures, an outdoor activity centre based in Calderdale, for 3.5 years.

Initially hired as a social media assistant, I was tasked with revamping their social media channels, giving them a fresh, engaging look to better connect with their target audiences.

Since then, I was responsible for managing their social media presence across multiple platforms, crafting content that resonates with their audience and showcasing their amazing outdoor activities, as well as creating assets for the business on an as-needed basis, such as the deliverables for the 2025 DofE season.

Portfolio > C I Adventures

Case Study: The Job That Taught Me What I Know

This was my first official foray into professional Social Media Management. When I joined, the digital presence was a "blank slate".

One Facebook post every few months, a ghosted Instagram, and no real strategy.

I was hired through the Kickstart Scheme, and since there was no internal marketing team to train me, I took it upon myself to become the specialist they needed.

The Challenge: Learning on the Fly

I knew I had the creative instincts, but "Business SMM" is a different beast. I spent my first weeks in a deep dive of self-led training:

Self-Directed Learning: Utilised YouTube and industry articles to understand the basics of business algorithms.
Professional Development: Completed a FutureLearn marketing course (funded via the Kickstart bursary) to bridge the gap between "posting for fun" and "marketing for results."

The Strategy: Professionalising the Presence

After auditing the accounts, I identified three major hurdles: a lack of consistency, unoptimised visuals, and a vague understanding of who we were actually talking to.

My three-step plan was:

Establishing Consistency: I moved the brand from "posting every few months" to a reliable 3-5 posts per week schedule.
Visual Revamp: I set up a Canva workflow to create high-quality, branded assets. This gave the feed a professional, trustworthy look that parents felt comfortable engaging with.
Targeted Content: I identified our "Hero Demographic" of local parents. Every post was then designed to answer their questions: Is it safe? Is it fun? Is it easy to book?

The Results: Real-World Impact

While I don't have access to the actual data anymore to post in retrospect, the immediate business results spoke for themselves. During my tenure:

Return to Growth: After-school and holiday club attendance returned to pre-pandemic levels for the first time.
Increased Revenue: We saw a significant uptick in birthday party bookings, largely driven by the increased visibility on Facebook.
Community Trust: We transformed a "ghosted" account into an active community hub where parents could get real-time updates.

"Finn was given a broad remit to make our client demographic aware of CI Adventures. Finn’s creative content and marketing initiatives – limited only by our budget – have taken our social media presence and client engagement to a whole new level."

Simon - Manager, CI Adventures Ltd

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