Subscribers and watch time are two key metrics on YouTube, and they are important for different reasons:
1. Subscribers: Subscribers are viewers who have chosen to follow your YouTube channel. Having a significant number of subscribers can be important for several reasons:
Audience Loyalty: Subscribers are typically more loyal and engaged viewers. They are likelier to watch your new videos, like, comment, and share them.
Algorithmic Boost: YouTube's algorithm takes into account the number of subscribers when recommending videos. Channels with more subscribers may see their content promoted to a wider audience.
Monetization: To become eligible for YouTube's Partner Program and monetize your channel through ads, you need at least 1,000 subscribers (as of my knowledge cutoff in September 2021). Having more subscribers can also lead to higher earnings, as more viewers potentially watch your ads.
Community Building: Subscribers form the core of your YouTube community. Engaging with them through comments, live streams, and community posts can help you build a strong and supportive audience.
2. Watch Time: Watch time refers to the total number of minutes viewers have spent watching your videos. It is a crucial metric for several reasons:
Monetization: To be eligible for monetization, you need 4,000 hours of watch time within the past 12 months (as of my knowledge cutoff). Higher watch time can also lead to increased ad revenue.
Algorithmic Promotion: YouTube's algorithm often prioritizes videos with higher watch time. Videos that keep viewers engaged for longer are more likely to be recommended to a broader audience.
Channel Growth: Consistently producing content that keeps viewers watching for longer can help your channel grow faster. Higher watch time can attract more subscribers and viewers.
Audience Engagement: Higher watch time often indicates that your content is resonating with your audience. It's a sign that people are finding value in what you create.
Both subscribers and watch time are important for a successful YouTube channel. However, they are not the only metrics to consider. Factors like click-through rate (CTR), video retention, and audience demographics also play a significant role in your channel's performance. Ultimately, creating high-quality, engaging content that resonates with your target audience should be your primary goal on YouTube, as this will naturally lead to more subscribers and higher watch time.