In this day and age, a world without the internet is unimaginable. With over 4.5 billion active users across the globe, the web has become the main hub for sharing and disseminating information - whether it’s updates about family, news in science and politics, or entertainment passed between friends.

This transition to the online world has also changed the way businesses promote their products and services. Like most things, the field of marketing has come to revolve around the web—with website creation, social media and online ads largely taking the place of billboards, cold calls and print ads.

In this guide, we’ll dive into what digital marketing is and how you can use it to promote your brand. We’ll also break down the different types of digital marketing so you can learn about the specific practices that will benefit your business.

• Search engine optimization (SEO)

• Content marketing

• Social media marketing

• Pay per click (PPC)

• Native advertising

• Affiliate marketing

• Influencer marketing

• Email marketing

• Marketing automation

• Online PR

• Mobile marketing

• Conversion rate optimization (CRO)