Surpassing 950 million users and being the second-most visited website, Facebook offers companies an extensive pool of potential consumers worldwide. It is a powerful marketing tool to scatter a broad message to the masses or laser focus on an ultra-specific demographic with equal ease. Yet, thousands of businesses fail to take advantage of the rich features and clever bidding system of Facebook advertising and make it work for them. Facebook advertising isn’t a mystery, but your number one marketing tool for sales, acquisition, and lead nurture, if managed with the right technology and expertise.
With Facebook advertising, you can narrow down your target audience to specify exactly who sees your ad, on what platform, how often, and at what times of the day. You can define your budget and choose your pricing option, either CPC, CPM, CPA, or CPL, so you are only charged when it’s engaged with. In other words, it is a fine-tuning machine that offers a full suite of optimization, tracking, and analysis metrics to deliver proven results and a high return on investment.
A Facebook advertising service that targets your ads so precisely can make almost immediate traffic increase. This improves your Google ranking and edges your site closer to the top search results. The “Audiences” feature in Facebook advertising allows you to import customer emails and addresses to your Facebook ad campaign, which will drive repeat sales. And lastly, as a social platform, satisfied customers regularly engage with targeted users. This helps spread their word easily.
Think Orion knows the art and science of Facebook advertising dating back to the days before social media even became a marketing channel. We know what does and doesn’t work in digital marketing, and this only one of the reasons we’re considered the top Facebook agency. Tell us about your goals and ideal customer segments, and we’ll take care of the rest. Our veteran Facebook advertising experts will walk you through the basics and discuss a boutique solution to meet your business needs. We plan, execute and provide hands-free campaign management from start to finish. With world-class support and a transparent reporting dashboard, we streamline your spending until your Facebook advertising machine hums. Contact us today for a no-obligation meeting.