Freelance Digital Marketing Dubai UAE

Freelance Digital Marketing Dubai UAE

 What does a freelance digital marketer actually do? 

A freelance digital marketer is a self-employed individual who uses one or several marketing channels and techniques to help businesses promote their products and services. Freelance digital marketers typically specialize in one of the many digital marketing channels available. Some of the most common freelance digital marketing fields are: 

1. Content marketing Freelance digital marketers specializing in content marketing promote brand awareness using written content. Content marketing encompasses content strategy, copywriting (writing webpage copy), and long-form content writing (like this blog post you’re reading!). Often, content marketing works in tandem with other digital marketing channels like social media and SEO. 

2. Search engine optimization (SEO) SEO refers to organizing and optimizing content so that search engines (like Google, Bing, and Ecosia) recognize it as useful and rank it highly in search results. Freelance digital marketers specializing in SEO typically work closely with the content team to optimize content for search engines using industry best practices. 

3. Social media management Social media platforms have become a marketing pillar in many industries. Freelance digital marketers specializing in social media management work to improve engagement and growth on social media. They manage brand accounts, experiment with effective strategies, and monitor growth across platforms. Curious about social media management? Learn about what a social media manager actually does in this guide, and learn how to become a social media manager here. 

4. Search engine marketing (SEM) Although similar sounding, SEM is different from SEO. In SEM, the freelance digital marketer focuses on creating, placing, and monitoring ads on search engine results to promote a business. They research keywords and monitor the performance of pay-per-click (PPC) ads. Learn more: What is SEM? 

5. Video marketing Video is becoming an increasingly popular and highly valued content format. Videos can be used across marketing channels and shared on platforms like YouTube and Vimeo for greater engagement. Freelance digital marketers in video marketing conceptualize, script, and oversee video production. We’ve outlined just some of the areas a digital marketing freelancer might focus on. Essentially, any kind of marketing job that can be done in-house can also be done in a freelance capacity, too! We’ve rounded up some of the most in-demand digital marketing skills and professions here.

The Benefits of Hiring Freelance Marketing Professionals in Dubai UAE

In today’s competitive business climate, it’s more challenging than ever to improve your marketing strategy without breaking the bank. The average business spends between 7% and 8% of its revenue on marketing. Again, that’s revenue, not budget! Unfortunately, marketing costs are only continuing to rise. Fortunately, with the right help and expertise, you can save on marketing and build a lasting strategy for the lowest price point. Here’s a helpful freelance marketing guide to help you find the right professional for your marketing campaign!

Freelancers are independent contractors, not employees. This allows you to easily set the terms of the arrangement between you and the freelancer. Even if there’s a “middleman”, it’s nothing like working with a temp agency. For example, you can set deadlines, let them know about your branding preferences, discuss rates, and more. The terms of your arrangement are between you and the freelancer, regardless of any platform or “middleman”. 

Freelancers will typically charge more per hour than an in-house marketer, there’s often a lot of wasted time with full-time employees. Conversely, a freelance marketing professional will only charge you for the amount of work they produce or the time it takes them to finish that work. You can agree to these terms ahead of time, which will almost always work out in your favor. Either way, you’ll know what you’re paying before going into a project, so you can decide if it’s worth it before committing! 

Also, freelancers and remote workers tend to be happier and more productive than traditional employees on average. Believe it or not, people who work remotely are 13% more productive than those working in an office. Not only that, but freelancers have other clients to serve and overhead responsibilities to manage. Therefore, they aren’t incentivized to waste time, especially compared to an hourly or salaried employee. This is especially true when they charge on a per-project basis. 

If you need somebody with more expertise in a particular field of marketing, freelancers are the best choice. For example, you can search online for freelancers who specialize in SEO, Google Ads, or Amazon listings. Regardless of your needs, there are plenty of freelancers out there specializing in these fields. 

Therefore, if you need the expertise of a specialist, you can hire freelancers with the knowledge and skills needed. Otherwise, you’ll simply be choosing between generalized marketing employees with a bachelor’s degree in the field. While the latter may be the right fit for some businesses, there is no substitute for a specialist. 

Freelancers are essentially business owners. Consequently, they’re incentivized to keep their knowledge and skills updated with the latest trends in their respective fields. In turn, this translates well to your business. Fields like SEO, social media, and digital advertising change all the time. Unless you plan to pay your marketing employees to read up on new material, a freelancer is a way to go, as they are responsible for staying updated as part of their overhead responsibilities.