PROS: FREE!

CONS: You have to pay for web hosting separately and they display ads

Top 3 Pros for Investors and Realtors Starting a Free WordPress Website:

1. Highly Customizable – WordPress offers thousands of free themes and plugins, allowing realtors to tailor their site to fit their brand, integrate property listings, and add various features to enhance functionality.

2. SEO-Friendly – WordPress is built with search engines in mind, and with free plugins like Yoast SEO, realtors can easily optimize their site to improve visibility and attract potential buyers or sellers.

3. Scalable for Growth – Even with a free site, WordPress provides a solid foundation that can grow with your real estate business. As your needs expand, you can easily add features, upgrade to paid plans, or use more advanced plugins.

Top 3 Cons for Investors and Realtors Starting a Free WordPress Website:

1. Learning Curve– While WordPress is powerful, it’s less beginner-friendly than some other platforms. Realtors without web development experience may find it challenging to set up and manage their site initially.

2. Limited Features on Free Plan – The free WordPress plan comes with significant limitations, including no custom domain, limited storage, and WordPress-branded ads on your site, which can be unprofessional for a real estate business.

3. Maintenance Required – WordPress requires regular updates to themes, plugins, and security, which can be time-consuming. If not properly managed, it may lead to site performance or security issues.