Description: Creating an SEO tutorial for beginners is a fantastic idea! Here's an outline you could follow for your free course:
What is SEO?
Why is SEO important?
How search engines work
Types of search results (organic, paid, local)
Understanding keywords
Tools for keyword research (e.g., Google Keyword Planner, SEMrush, Ahrefs)
Long-tail vs. short-tail keywords
Keyword competitiveness and relevance
Optimizing titles, meta descriptions, and headers
Creating high-quality content
URL structure best practices
Image optimization
Internal linking strategies
Website speed optimization
Mobile-friendliness
URL canonicalization
Site structure and navigation
Schema markup
Backlinking fundamentals
Earning high-quality backlinks
Social media and its impact on SEO
Local SEO strategies
Online reputation management
Setting SEO goals
Key performance indicators (KPIs)
Google Analytics basics
Tracking and analyzing website traffic
Tools for SEO performance measurement (e.g., Google Search Console)
Voice search optimization
Featured snippets and structured data
Video SEO
International SEO
Algorithm updates and staying current
Creating an SEO-friendly content calendar
Integrating SEO with other marketing efforts
Continuous learning and adaptation
Case studies and success stories
Identifying and fixing crawl errors
Dealing with duplicate content
Recovering from Google penalties
Handling website migrations
AI and machine learning in search
The rise of visual search
Predictions and speculation
Each module can include a mix of written content, video tutorials, quizzes, and practical exercises to reinforce learning. Additionally, you might want to offer a certificate of completion to participants who finish the course. Good luck with your tutorial!