"Diamonds" is a song recorded by Barbadian singer Rihanna for her seventh studio album, Unapologetic (2012). It was written by Sia together with its producers, Benny Blanco and Stargate. The song premiered on September 26, 2012, during the Elvis Duran and the Morning Show and was digitally released the following day as the lead single from Unapologetic. "Diamonds" is a mid-tempo pop, electronic and R&B ballad that features heavy synthesizers, orchestral sounds and electronic rhythms. The song's lyrics serve as a departure from the themes of unhealthy relationships that were on Rihanna's previous singles contrasted to the song's portrayal of lovers as "diamonds in the sky".
"Diamonds" topped music charts in over twenty countries, including the United States, where it became Rihanna's twelfth number-one single on the Billboard Hot 100 and tied her with Madonna and the Supremes for the fifth-most number-one singles in the chart's history. "Diamonds" was certified Diamond by the Recording Industry Association of America (RIAA) and sold over 3.5 million digital copies in the country. It also peaked at number one on the UK Singles Chart and became Rihanna's seventh number one song in the country; it was certified three-times platinum by the British Phonographic Industry (BPI). By May 2013, it had sold over 7.5 million copies worldwide.
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The song's music video was shot by director Anthony Mandler, a frequent collaborator of Rihanna's, and depicts her in four environments that represent the elements of earth, air, water, and fire. The video received positive reviews and was praised for its imagery. Some critics believe that the heavily tattooed man intertwined with Rihanna's arm in the video resembles Chris Brown. The singer performed "Diamonds" on television shows such as Saturday Night Live and The X Factor and included it on the 777, Diamonds, Monster Tour and the Anti World Tour set lists. The American Society of Composers, Authors and Publishers (ASCAP) recognized it as one of the most performed songs of 2013 and 2014. The official remix of "Diamonds" featured rapper Kanye West and was released on November 16, 2012. The song has been covered by various recording artists, including Josef Salvat, who released his own cover of "Diamonds" as a single.
In 2012, American songwriter and record producer Benny Blanco met with Norwegian production duo Stargate at a recording studio in New York City to write new songs, including one for Rihanna.[1] Stargate had previously produced her singles "Don't Stop the Music" (2007) and "Only Girl (In the World)" (2010).[2] According to Blanco, he and Stargate wanted to deviate from Rihanna's usual sound and produce as though the song would be for a rapper such as Kanye West: "It's the one that we weren't thinking Rihanna ... that turned into the Rihanna record ... But that's how it always happens like with me".[1] They produced the song's drum machine beat after the other instrumental music was recorded.[1]
After the song was completed, they wanted to play it to Rihanna, but Blanco was skeptical about the reaction towards the song because of its slow sound. After Stargate played it to her, they called Blanco from London and told him that she liked the song: "She's flippin' out. She played it like seven times in a row. It's her favorite song."[1] Phil Tan and the assistant Daniela Rivera, mixed and mastered "Diamonds".[5] Rihanna attempted to emulate Sia's singing style, which reportedly led to Sia thinking that her own vocal recording had been released.[6] Recalling it, in an interview with The Huffington Post, Blanco commented, "We needed to have it recorded, the beat finished, mixed and mastered in 24 hours. She was recording in a separate part of the world, sending back the files, we're finishing the music and then we're mixing and mastering it, and then it was out in a few days. It's fucking amazing and incredible."[7] Kuk Harrell produced Rihanna's vocals on the song and recorded them together with Marcos Tovar.[5]
On September 12, 2012, Def Jam France announced via Twitter that Rihanna would release a new single the following week and that her seventh studio album will be released in November. However, the tweet was shortly deleted and replaced with another clarifying that more information will be given on September 13.[10] In an interview with iHeartRadio at their annual music festival in September, Rihanna confirmed "Diamonds" as her new single and said that it would first be played on American radio beginning September 26.[11] She described it as an easy-going, but optimistic song that is "happy and hippy" rather than dance-oriented and said that the song "gives me such a great feeling when I listen to it. The lyrics are very hopeful and positive, but it's about love."[11]
The single's cover artwork was revealed on September 24 and depicted Rihanna rolling diamonds in a manner suggestive of joint rolling.[12][13] On September 26, Rihanna posted the full lyrics of the song in a PDF on her official website Rihanna7.com.[14] "Diamonds" premiered the same day on the Elvis Duran and the Morning Show,[15] and on the following day, it was released as a digital download on the 7 Digital store.[16] In the United Kingdom, the song was released to 7 Digital on September 28.[17] Def Jam Recordings solicited the single to mainstream and rhythmic contemporary radio formats in the United States on October 2.[18] On November 5, it was released in Germany as a CD single, which it also contained the song's Bimbo Jones vocal remix.[19] On December 18, eight digital remixes of the single were digitally released.[20]
In a positive review of the song, Robert Copsey of Digital Spy gave it four out of five stars and praised Rihanna's direction towards a "softer and more prolific edge".[28] Brittany Lewis of GlobalGrind called "Diamonds" a catchy song and felt that it had the potential to be another hit for Rihanna.[29] Glenn Gamboa of Newsday said that, although it does not sound like an emphatic hit, the lyrical content of the song depicts a "personal shift" for Rihanna.[30] According to James Montgomery of MTV News, "Diamonds" is more positive than previous singles such as "We Found Love" and "Where Have You Been", despite its moderate tempo.[31] Lindsey DiMattina of Hollywood.com said that Rihanna's singing is stronger than ever.[32] Contactmusic's reviewer described it as a "laid-back track", and suggested that the lyrical content is related to her former boyfriend Chris Brown.[33] In a track-by-track review of Unapologetic, Andrew Hampp of Billboard found the song inspiring and commented that it "finds Rihanna doing one of her throatiest, most impassioned vocals to date".[34] Andy Kellman of Allmusic cited the song as one of the highlights on Unapologetic,[22] and gave it three and a half stars.[35]
Rihanna began to film the music video for "Diamonds" on October 21, 2012, at the Mojave Desert in Lancaster, California.[31] It was directed by her regular collaborator Anthony Mandler, who previously directed her videos for "Russian Roulette" (2009) and "Man Down" (2011).[31] Photographs of the production leaked to the press the same day and showed Rihanna in a white and black dress in front of a fire. Ethan Sacks of the New York Daily News remarked that she "looked like a gem on the set of her video shoot."[92] Rihanna said that she wanted the video's abstract scenes to capture the appropriate emotion for the audience.[91] Mandler sought to create a "wider landscape" by suggesting and transfiguring ideas for viewers through the video: "[T]hey needed to feel like dream vignettes, like, when you wake up from a dream, you realize what you were dreaming about is not really what it was about, it was about something else."[93] He also tried to relate the video's concept to Rihanna's personal life: "What's truth or fiction? You know 'Is she drowning, or is she in complete ecstasy? Are those hands coming apart, or are they finding each other?' ... we tried to bring up these deeper questions that relate to the song and her life and finding beauty in chaos and finding beauty in pain and finding pain in beauty."[93] On November 7, a behind-the-scenes video was posted on MTV's official website.[94] It featured Rihanna in a "leopard-print" robe as she emerged from a trailer and headed to the shooting set. The scenes were intercut with police officers who chase armed fighters. Rihanna stands in a deserted landscape in the video's other scenes.[94] The music video for "Diamonds" premiered November 8 on MTV. The video was also made available for streaming at Rihanna.MTV.com.[94] It was digitally released on November 14 via the iTunes Store.[95]
James Montgomery of MTV News called it visually striking and observed a great deal of "evocative imagery (glamorous black-and-white close-ups, thick plumes of translucent smoke, oversaturated hill-scapes, artfully silhouetted stallions)". He said that, like the song, the video is by turns garish and very intimate.[97] The website's Jocelyn Vena thought that it had dreamlike and surrealistic images of Rihanna, who moves through set-ups that are occasionally exceptional.[98] E! Online's Bruna Nessif said that the video shows an abundance of elaborate imagery, narratives, and especially a "mysterious and sexy" Rihanna.[96] Additionally, she found it obvious that the body of a heavily tattooed man's arm, which Rihanna clings to desperately, is a reference to Chris Brown.[96] NME magazine observed Rihanna being shown in four environments that represent the four elements of the earth, air, water and fire.[99] Billy Johnson Jr. of Yahoo! Canada felt the video had failed to capture the song's vivid celebration of a love affair and stated, "It seems as though [Rihanna is] in chaos, reflecting on happier times."[100] Marc Hogan of Spin concluded that the video was a "confirmation of Rihanna's awkward segue into adult-contemporary-dom."[101] The video for "Diamonds" was Vevo's fourth most-viewed visual of 2013.[102] As of September 2022, the music video has received over 2 billion views on YouTube.[103][104] 0852c4b9a8
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