The music video was directed by Emil Nava and was premiered on 30 January 2011.[23][24] The video begins closing up on a giant teddy bear that is missing an eye and an arm, accompanied by a musical box-rendering of Johann Strauss II's The Blue Danube, before zooming out to show a child version of Jessie J sitting next to it, who then gets up and walks around the bear, turning her into her full-sized self. Jessie J is then shown standing and holding out her hands, and as the lyrics suggest, a coconut man and a moonhead appear on her outstretched hands (this is a reference to the two individuals who co-wrote the song with her: Dr. Luke is coconut man and Kelly is moonhead in reference to his large head) and pointing to herself (referring to herself as pea because of her small head). The video then goes back to Jessie J in the lap of the large teddy bear and shows various scenes of Jessie J holding up items that relate to the lyrics, including a huge price tag and pointing to left and the right. As the chorus begins, Jessie J is shown dancing under a money tree with dollar bills covering its branches. A scene of Jessie J is then shown of her as an oversized ballerina in a jewelry box. As Jessie J says the words "video hoes", a scene of her wearing the same outfit as in her "Do It Like a Dude" video and dancing holding her crotch, suggesting that she is not a hypocrite. Jessie J is next shown riding around on a small tricycle. As the song progresses into the second chorus, Jessie J and two background dancers are shown as marionettes, with Jessie J wearing a Pinocchio hat, dancing to the song. The video then moves to B.o.B as his verse begins, showing him dancing in front of a beat up car, that starts jumping and moving to the beat. He is then shown standing in the middle of four large, toy green army men. As his verse ends, Jessie J is shown squeezed into a doll house and holding a glass doll that is missing part of its head. As the video goes into its final chorus, scenes of Jessie J are shown her dancing with B.o.B, laying on the floor missing a leg, sitting in an oversized chair, dressed up as a doll in a blue and white dress, and dancing with her younger self. The video ends with Jessie J closing the door to her doll house; with her still inside it, the camera carries on zooming out.
The lyrics here are kind of simple and straightforward: money isn't everything. It's all against modern materialism, when everything and everybody has a price and the more you have the more you are worth. The song says that money is not the measure of everything, in fact, it is the measure of nothing (forget about cha-ching and about ba-bling = making money and showing off your possessions is not important). The important things are loving and enjoying life.
Now, if we see the video you'll find that there is a deeper meaning under the surface. This song is against the materialism of modern life alright, but more specifically against the materialism which is dominating the music industry today. Music used to be all about having fun and making people have fun, but now it is simply an industry to make money. Singers will do anything to get famous and also they look so sophisticated and trained and "professional" that we can seriously doubt they're having any fun at all. Against all this, the singer suggests we should go back to the good old times when everything was just about having fun, not about the money.
The only problem is that to succeed in the music industry, as she says, you must comply to their wishes, you must become a puppet, a marionette in their hands (as the video shows), and that's what Jessie J went through, becoming in the process exactly the same typical product she's criticizing.
Free Download Song Jessie J - Price Tag Ft. B.o.b
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i like how ironic this song is, seeing she has like 6 wardrobe changes (all pretty expensive looking)has really expensive looking nails, jewelery, and the hypocrite b.o.b saying keep the cash all he needs are "6 strings"... that and his platinum watch, gold bracelets and gold chains and expensive glasses and designer clothes . dont get me wrong, i like the song,,, its "hip shaking catchy" i just think a little more honesty is in order if your trying to portray someone who's "not doing it for the money" or perhaps what they mean when they say "its not about the money" is really "it doesn't matter how much money you spend in life........i dunno... its a bit too much like me saying driving flash cars are irresponsible and uneconomic whilst cruising in a hummer 0852c4b9a8
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