Animate titles, logos, and backgrounds on Mac or PC with {{After-Effects}} industry-standard motion graphics software. Customize high-quality motion design templates or create your own to use over and over again in your projects.

Motion graphics was officially born in the 1940s, thanks to the experimental work of Oskar Fischinger and Norman McLaren. In the 1950s, equally amazing designers, such as Saul Bass, Maurice Binder, and Pablo Ferro, brought motion graphics more squarely into the public eye.


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Motion graphics is extremely connected with the advances in technology, so naturally, their evolution is intertwined. In more recent years, the advancement of design and animation software has allowed motion graphics to become a lot more accessible for those willing to learn or produce. At the same time, the ubiquity of screens has also created more opportunities to design and subsequently animate content. From cars to billboards, smart fridges to phones, everything nowadays uses motion graphics.

The development of technology and the presence of screens on multiple devices in our lives has expanded the full range of usage for motion graphics. What was once used simply to introduce technical information and set the mood for a story now serves a wide range of purposes.

Other uses for motion graphics include everything from animated menus at fast-food chains to projected signs in airports and at events. Motion is used everywhere, and each situation explores its potential on a different level.

If you try to install a Motion Graphics template that is incompatible with the version of your project, Premiere Pro notifies you that the template is incompatible. A Motion graphics template is incompatible if it is created with a later version of After Effects.

Adobe Stock has thousands of professionally designed titles, lower thirds, transitions, and graphics to be used in Premiere Pro. To find and customize exactly the graphic you need, without switching workspaces, browse Adobe Stock from the Essential Graphics panel.

This also means good news for your ROI. Sites like Crazy Egg have seen an uptick in conversion rates by 64% and generated an extra income of $21,000 per month, all thanks to an animated explainer video. Sweeet.

The best effects to add to an animated graphic are those that nobody notices. For instance, subtly change colors. If you add a filter all of a sudden, things will be too obvious. And meh.

You can also create animated illustrations to explain your point. For instance, you can use them in your blog posts or blog featured images. Visme gives you 500+ customizable characters, gestures, and illustrations.

The format can contain up to 8 bits per pixel, allowing a single image to reference its own palette of up to 256 different colors chosen from the 24-bit RGB color space. It can also represent multiple images in a file, which can be used for animations, and allows a separate palette of up to 256 colors for each frame. These palette limitations make GIF less suitable for reproducing color photographs and other images with color gradients but well-suited for simpler images such as graphics or logos with solid areas of color.

The disagreement over the pronunciation has led to heated Internet debate. On the occasion of receiving a lifetime achievement award at the 2013 Webby Awards ceremony, Wilhite publicly rejected the hard-g pronunciation;[13][25][26] his speech led to more than 17,000 posts on Twitter and dozens of news articles.[27] The White House[13] and the TV program Jeopardy! also entered the debate in 2013.[26] In February 2020, The J.M. Smucker Company, the owners of the Jif brand, partnered with the animated image database and search engine Giphy to release a limited-edition "Jif vs. GIF" (hashtagged as #JIFvsGIF) jar of peanut butter that had a label humorously declaring the soft-g pronunciation to refer exclusively to the peanut butter, and GIF to be exclusively pronounced with the hard-g pronunciation.[28]

Conceptually, a GIF file describes a fixed-sized graphical area (the "logical screen") populated with zero or more "images". Many GIF files have a single image that fills the entire logical screen. Others divide the logical screen into separate sub-images. The images may also function as animation frames in an animated GIF file, but again these need not fill the entire logical screen.

In the early days of graphical web browsers[when?], graphics cards with 8-bit buffers (allowing only 256 colors) were common and it was fairly common to make GIF images using the websafe palette.[according to whom?] This ensured predictable display, but severely limited the choice of colors. When 24-bit color became the norm, palettes could instead be populated with the optimum colors for individual images.

A small color table may suffice for small images, and keeping the color table small allows the file to be downloaded faster. Both the 87a and 89a specifications allow color tables of 2n colors for any n from 1 through 8. Most graphics applications will read and display GIF images with any of these table sizes; but some do not support all sizes when creating images. Tables of 2, 16, and 256 colors are widely supported.

The GIF encoding process can be modified to create a file without LZW compression that is still viewable as a GIF image. This technique was introduced originally as a way to avoid patent infringement. Uncompressed GIF can also be a useful intermediate format for a graphics programmer because individual pixels are accessible for reading or painting. An uncompressed GIF file can be converted to an ordinary GIF file simply by passing it through an image editor.

The animation delay for each frame is specified in the GCE in hundredths of a second. Some economy of data is possible where a frame need only rewrite a portion of the pixels of the display, because the Image Descriptor can define a smaller rectangle to be rescanned instead of the whole image. Browsers or other displays that do not support animated GIFs typically show only the first frame.

The size and color quality of animated GIF files can vary significantly depending on the application used to create them. Strategies for minimizing file size include using a common global color table for all frames (rather than a complete local color table for each frame) and minimizing the number of pixels covered in successive frames (so that only the pixels that change from one frame to the next are included in the latter frame). More advanced techniques involve modifying color sequences to better match the existing LZW dictionary, a form of lossy compression. Simply packing a series of independent frame images into a composite animation tends to yield large file sizes. Tools are available to minimize the file size given an existing GIF.

Metadata can be stored in GIF files as a comment block, a plain text block, or an application-specific application extension block. Several graphics editors use unofficial application extension blocks to include the data used to generate the image, so that it can be recovered for further editing.

I know this is niche and probably not a priority but one of my big clients uses animated gifs in their monthly emails. I've been trying out Affinity Photo for retouching and I think I could drop my adobe subscription if Affinity offered an animated gif tool. I've looked around for other options but nothing offers the ability to control dithering and compression to get the desired file size I need. Even Photoshop hasn't upgraded their animated gif feature in a long time since it's listed as a legacy tool.

1) OpenToonz / Tahoma2d. I use this for my gif animations. Either import the movie file directly, or convert the movie file to an image sequence and import that. The advantage of image sequences: each image can be separately edited in an external image editor, and I use ColorQuantizer to control the conversion to 8bit images with precise controls for dithering, rare colours threshold, balancing gradients and details. The dither amount is controllable, as well as bypassing edges (preventing edge dithering). With ColorQuantizer I process all images to 8bit or even less colours depending on the source material. Then save as an animated Gif. As an image sequence OpenToonz/Tahoma2d automatically re-imports the adjusted images. Then I export to a Gif animation. It is also possible to render a movie file to images with OpenToonz/Tahoma2d.

You can also search the web for GIFs by using Insert Online Pictures or Insert Clip Art, depending on your version of PowerPoint. On the Insert tab of the ribbon, choose Insert Online Pictures or Insert Clip Art. Type "animated gif" in the search box.

You can add an animated GIF to a slide by using PowerPoint for the web, just as you would with any other picture file, but the GIF won't play when the presentation is viewed in Slide Show. PowerPoint for the web can't play animated GIFs.

Motion graphics are a type of animation. While motion graphics describes moving or animated graphic design, animation is an umbrella term for the whole field of moving imagery, including everything from cartoons to claymation. Motion graphics focus on giving movement to graphic design elements, but tend to have less of a concrete storytelling aspect than other types of animation.

Motion graphics can illustrate complex ideas visually. Think of motion graphics like a visual aid. Some ideas (especially big, abstract ones) are hard to explain with words or still images. A few seconds of motion graphics can clear everything up perfectly. Just think about how password fields sometimes vibrate or turn red when you enter a wrong password, instantly signalling that you need to try again.

Animation is the broader umbrella term that motion graphics falls under. Animation has a history dating back more than 100 years. (Wanna dig into that history? Check out this great guide to animation). 0852c4b9a8

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