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MATCH FIT FOR 2025
MATCH FIT FOR 2025
It all starts with the Fred Perry Shirt. But let’s take it right back to the beginning – it all started with tennis and a man who never settled for second best.
Original since 1952 – and we’re still living by the values that Fred himself set, on and off the court.
The Laurel Wreath is a sign of excellence, ambition and determination. For 2025, we look at what it means to be Match Fit through the lens of tennis
Fred Perry, Squared
Fred Perry, Squared
From tennis nets to chequerboards, how the humble square makes up the building blocks of our 2024 collection.
From tennis nets to chequerboards, how the humble square makes up the building blocks of our 2024 collection.
It’s easy to underestimate the power of the square, so simple and familiar are its proportions. But it’s worth noting that, with the circle and the triangle, the square forms the basis of so-called ‘Sacred Geometry’, the three shapes which are believed to dictate life itself.
These basic forms are agreed to determine art, architecture and design, for example, and, given its structure, it is fitting that the square is symbolised by four constituent parts: stability, strong foundations, order and the fixed nature of matter. It follows that grids and squares provide the framework within which sports and game-playing exists, from football pitches to tennis nets to checkerboards.
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The Fred Perry Shirt: Designed Responsibly
The Fred Perry Shirt: Designed Responsibly
What started out as a small company selling polo shirts to tennis players in 1952 has grown into a global brand inspired by music – our “subculture” - and the street. Whilst the range has expanded to include apparel, footwear and accessories for men, women and children, the polo shirt remains at the core of what we do. Always at the heart of the brand is the Laurel Wreath – our symbol of success and excellence across all that we do.
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