MATCH FIT
A constant classic. One shirt: countless stories.
When you pull on the shirt, you play your part in the history of Fred Perry. Each iteration builds on the legacy that was started by the man himself. Another chapter in a story of unorthodox origins and winning ways: one more lesson in going against the grain and the importance of subcultural solidarity. We move forward, but we don’t forget where we came from.
We’ll never stop making the Fred Perry Shirt, and it’ll always have new narratives to tell.
What started out as a small company selling polo shirts to tennis players in 1952 has grown into a global brand inspired by music – our “subculture” - and the street. Whilst the range has expanded to include apparel, footwear and accessories for men, women and children, the polo shirt remains at the core of what we do. Always at the heart of the brand is the Laurel Wreath – our symbol of success and excellence across all that we do.
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