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Web Development
Web Development
I built a SEO-friendly website and blog, strategically designed to enhance our presence on search engines. The results surpassed expectations, generating twice the number of leads compared to the previous page through the organic channel.
The idea behind this new website was to adapt the concept of storytelling, ensuring user engagement while simplifying the conversion process.
On the other hand, our blog increased monthly viewership, not only through organic channels but also via social media.
Social Media Management
Social Media Management
Managing social media, we aimed to position Finsmart as a 100% digital fintech brand, offering flexible services for both companies and investors. Our goal was to stand out from traditional financial institutions, emphasizing that finances should not be complex but simple, fast, and accessible to everyone.
Across Instagram, Facebook, YouTube, LinkedIn, and Spotify our engaging content consistently attracted 400 new followers monthly, keeping a 15% engagement rate. Additionally, we ensured that at least 10% of our qualified leads come from these channels every month.
Main Social Media I managed for Finsmart:
Successful Social Media Campaigns
Successful Social Media Campaigns
Expanding Business Funding
Expanding Business Funding
To attract a higher number of companies seeking immediate liquidity through our platform, we launch a campaign targeting regions beyond the capital Lima.
The impact was substantial. The campaign's video not only attracted new companies but also amplified our social media presence 3 times in regions outside the capital.
Copa America 2021
Copa America 2021
Recognizing Peru's profound love for Football (Soccer), we created a campaign featuring Hugo Sotil, a retired Peruvian and FC Barcelona legend.
Our goal was clear: to increase investment and inspire trust and loyalty through football.
The outcome was beyond expectations. Not only did we surpass our monthly investment goal, but we also set a personal record on social media. The campaign achieved 600+ new followers and 28% engagement rate.
Content Creation
Content Creation
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