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Does anybody have any recommendations? I was a daily listener to Adam Carolla for many many years. I liked the old school talk radio format condensed to a podcast. He unfortunately is now beyond insufferable.
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The HousingWire Daily podcast examines the most compelling articles reported across HW Media. Each morning, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted and produced by the HW Media team.
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
The Top of Mind podcast is the show where real estate industry insiders dive into the big trends shaping the market. Join Altos founder Mike Simonsen as he interviews the smartest leaders, thinkers, and doers in the industry today.
In this chapter, we rely on online survey methodologies to understand how news podcasts fit into the wider ecosystem and to identify some of the most popular news podcasts across a number of countries.
Since 2018, our survey has tracked monthly podcast use in 20 countries1 with a well-developed podcast industry. Across these markets, overall usage has grown from just over a quarter of our sample to about a third (34%), but news podcasts have grown more slowly despite a significant increase in supply identified in multiple studies (Newman and Gallo 2019). News jostles for attention with lifestyle and specialist shows, many of which also deal with news-related subjects such as business, technology, and health.
Overall consumption of news podcasts is highest in the United States (19%), but lower in many European countries such as France (9%) and the United Kingdom (8%). This difference reflects the vibrancy and range of news podcast production and monetisation in the United States, which in turn has driven public awareness and strong consumption. In many European countries, the existence of high-quality output from commercial and public service radio may have made it harder for an independent podcasting sector to gain traction.
In addition to exploring levels of consumption, we asked survey respondents in 12 countries to name the news shows they used most often and coded these responses by publisher, type, and origin country. Typically, between 200 and 700 shows were mentioned in each country, but it is important to note that we left the definition of news and current affairs podcast open to respondents, so it is likely that some popular shows were missed. Recall methodologies will inevitably produce different results from industry data.
In categorising these shows, we extended a typology first developed for our 2019 report News Podcasts and the Opportunities for Publishers (Newman and Gallo 2019; also in Newman and Gallo 2020), which identified four podcast groups in ascending length order: news round-ups, deep dive podcasts, narrative documentaries, and extended chat.
The United States seems to be replicating a long tradition of outspoken radio talk shows in this on-demand format. This genre is dominated by male hosts, most often from the right (e.g. Ben Shapiro, Dan Bongino), but sometimes from the left (e.g. Rachel Maddow). By contrast news round-ups (e.g. Up First, Apple News Today) and deep dives (e.g. The Daily) tend to have a more neutral tone. Hosting duties are often shared between men and women, but overall, we found these shows to be equally gender-balanced.2
We find a slightly different position in Australia, another country where publishers have invested heavily in original podcasts in the last few years. Here, deep dive, explanatory podcasts make up the bulk of the top-ten listings, including Full Story from the Guardian, ABC News Daily, and 7am from independent media company Schwartz Media. A wide range of US and British podcasts make this a particularly crowded market, with 46% of the most-listened-to shows originating from outside Australia. National broadcaster ABC News makes up around a quarter of the mentioned podcasts, ahead of the BBC (in second place).
Other English-speaking markets we analysed show a similar profile, with a mix of deep dive and extended chat podcasts as well as a strong male bias in hosting. In Canada and Ireland, we find that the percentage of consumption from outside the country is even higher (about 50% in each case). In Canada, the two most mentioned podcasts were The Joe Rogan Experience and The Daily, despite domestic deep dive alternatives such as Frontburner and a s'explique from public broadcasters CBC and Radio-Canada.
News podcasts in France are dominated by public and commercial radio networks such as France Inter and RTL, along with 24-hour news networks France Info and BFM. Many of these adapt existing news programming, but there have been some notable podcast-first disruptions. La Story from financial newspaper Les Echos was one of the first to adopt the explanatory single-story format, and Le Monde has started an explanatory podcast with funding from Spotify. However, in terms of raw numbers, both of these were eclipsed in our data by journalist and YouTuber Hugo Dcrypte, who produces Actus du Jour, a ten-minute podcast in audio and video that explains the news of the day for a younger audience.
We find a similar situation in Spain, where many radio shows have been repackaged as chat-based podcasts. The most well-known newspapers, El Pas and El Mundo, have developed deep dive podcasts similar to The Daily, along with digital-born outlets such as elDiario.es. Younger journalists are also making an impact with hybrid audio/video shows. The Wild Project, an extended chat show presented by YouTuber Jordi Wild (11 million subscribers) covers news, sports, science, and philosophy, with episodes lasting up to four and a half hours.
The large German market is developing in interesting ways. Public broadcasters such as ARD dominate with repurposed radio as well as native news podcasts. T-Mobile has a successful news briefing show aimed partly at smart speakers. Former print publishers such as Die Zeit have developed a range of podcasts, including interview show Alles GeSegt (All Is Said), which only finishes when there is nothing left to say. One interview lasted for eight and a half hours.
In Norway, public broadcaster NRK holds the top spot with its daily news podcast Oppdatert but faces competition from commercial publishers. Three of the top ten podcasts come from Schibsted brands, including Forklart (Explained), produced by upmarket Aftenposten, and Krimpodden, a true crime series from the tabloid Verdens Gang (VG). Schibsted recently bought a podcast platform, PodMe, while another large publisher, Amedia, has invested in a podcast production company. Both have started to bundle podcasts with subscription products, with data suggesting that audio is particularly effective in building loyalty. NRK has also started to restrict access from open platforms, encouraging more people to consume via its NRK Radio app.
In most countries, public or commercial broadcasters continue to lead the way, but their market share is challenged by legacy print organisations, digital-born outlets, alternative media, former comedians (e.g. Joe Rogan) and academics (e.g. Jordan Peterson). Low barriers to entry in podcasting have also enabled younger voices to be heard, bringing a fresh, more informal tone, and often adding video to the mix.
Digital news innovation has, for years, centred around the mobile phone screen. Now, the act of endless scrolling on glass screens in search of company or entertainment may have found either a rival or a counterpart thanks to headphones, earpods, and speakers.
Today, on its first centennial, radio has an opportunity to undertake a comparative analysis of its practices and unique features against podcasting, rethink its identity, and expand its revenue sources by seizing opportunities in the new audio landscape.
For radio companies, podcasting breaks your content free from the time limits of synchronous programming and live broadcasting. For other news media (radio included) podcasts separate content creation from informative urgency, and open a space where new content and perspectives can breathe if the necessary resources for its development (time, tech and talent) are identified and provided.
Podcasts work as a more intimate space to share experiences such as first-person narratives. They can be a more suitable format to collect and document diverse experiences and perspectives, or to explain and follow complex and extensive news stories.
Unanchored from the informative urgency of daily news coverage, news podcasts allow the design and production of journalistic content in short-, medium- and long-term horizons, adding flexibility and creative opportunity around tasks such as production, crafting, writing, recording and audio editing. ff782bc1db